CU Joins 'Naver Now Delivery'... Expanding Quick Commerce for Convenience Stores

First in the Convenience Store Industry...
Utilizing Over 18,500 Stores Nationwide

On May 15, BGF Retail announced that CU, the convenience store chain it operates, will launch delivery and pickup services through Naver Plus Store's 'Naver Now Delivery' service.

Naver Plus Store is an AI-based Naver shopping service that was launched as a separate app in March.

CU, a convenience store operated by BGF Retail, will join Naver Plus Store's 'Naver Now Delivery' service. Provided by BGF Retail.

With the launch of this service, CU aims to leverage its nationwide network of approximately 18,500 stores to provide quick commerce, significantly enhancing both accessibility to convenience stores and shopping convenience.

CU's Naver Now Delivery service can be accessed through the 'Now Delivery' menu on the Naver Plus Store app or web page. Customers can use the delivery service for a fee of 3,000 KRW when they make purchases of 10,000 KRW or more from a CU within a 1.5 km radius.

The range of available products includes a total of 3,000 items, such as ready-to-eat meals, desserts, alcoholic beverages?frequently purchased at convenience stores?as well as daily necessities, ice, and instant coffee.

Starting next month, customers will be able to use the 'Search Nearby' feature in the Naver Now Delivery menu to find the nearest CU store. They will also be able to instantly check ongoing promotions at each store, such as buy-one-get-one-free offers and discounts on individual items.

On this day, CU opened 3,000 stores for the pilot phase, and plans to add another 4,000 stores later this month once the service stabilizes.

Jung Hwan, head of BGF Retail's Online Commerce Team, said, "By joining the quick commerce service Naver Now Delivery, we aim to strengthen the O4O strategy for convenience stores. We will continue to invest in quick commerce to provide customers with a convenient shopping environment by leveraging our nationwide store network."

This content was produced with the assistance of AI translation services.