Dongkook Pharmaceutical's Myfit Participates in Food Safety Promotion Center Event for Food Safety Day

Nutrition brand 'Myfit' of Dongkook Pharmaceutical is operating a pop-up store at the Food Safety Promotion Center held at Seoul Plaza for two days from the 8th to the 9th of this month in celebration of the 24th Food Safety Day. Photo by Dongkook Pharmaceutical

Dongkook Pharmaceutical announced on May 14 that its nutrition brand 'Myfit' operated a pop-up store at the Food Safety Promotion Center held at Seoul Plaza for two days from May 8 to May 9, in celebration of the 24th Food Safety Day.

'Food Safety Day' (May 14) was established by the Ministry of Food and Drug Safety in 2002 to enhance public understanding and interest in food safety and to foster a sense of shared responsibility. During Food Safety Week, various events are held to promote the importance of food safety. In particular, at the Food Safety Promotion Center operated by the Food Safety Policy Division of the Ministry of Food and Drug Safety, the themes were 'Thorough Safety (Keep)', 'Warm Consideration (Kind)', 'Global Growth (Knock)', and 'Digital Innovation (Knowhow)', with participation from the government and numerous companies.

Among the themed pavilions such as the Safety Pavilion, Consideration Pavilion, Growth Pavilion, and Innovation Pavilion, Dongkook Pharmaceutical's Myfit was located in the 'Growth Pavilion', which showcased K-food products expanding into the global market. In line with the event slogan 'Food Safety Together, Healthy Korea', the booth was operated with even more engaging content than last year.

At the Dongkook Pharmaceutical Myfit promotional booth, a '100% Winning Lucky Ball Drawing Event' was held, open to everyone. Popular Myfit products such as 'Myfit Organic Lemon Juice 100', 'Myfit Savory Kamut Enzyme', and 'Myfit Power Arginine', as well as two types of the hangover relief product 'EasySmart', were given as gifts. As a result, more than 2,000 people visited the booth over the two days, allowing for active communication with many consumers.

An official from Dongkook Pharmaceutical's Health Supplement Division said, "Following last year, we were able to provide many visitors to the Myfit booth with the opportunity to experience a variety of Myfit products this year as well." The official added, "We plan to continue actively promoting the wide range of Myfit products tailored to different ingredients and functional needs, and to increase offline pop-up events so that more people can experience them."

Dongkook Pharmaceutical's 'Myfit' stands for 'A Fit Health Solution for Me' and is largely divided into the MyfitV, MyfitB, and MyfitS lines. Dongkook Pharmaceutical continues to expand the Myfit product lineup so that consumers can choose health functional foods that meet their needs based on ingredients and functions.

This content was produced with the assistance of AI translation services.