Lotte and KOTRA Achieve $64 Million in Export Consultations in Paris, Supporting K-Brand Exports

'Lotte-Korea Brand Expo in Europe' Concludes Successfully
50 Korean SMEs and 120 European Buyers Participate

Lotte announced on May 14 that the "Lotte-Korea Brand Expo in Europe," co-hosted with KOTRA, achieved export consultation results totaling $63.96 million (approximately 90.8 billion KRW).

Lotte held the "Lotte-Korea Brand Expo in Europe" in Paris, France, from April 30 to May 13, supporting domestic small and medium-sized enterprises in entering the European market. This program began in 2016 as Lotte Homeshopping's initiative to help SMEs expand overseas and was expanded in 2022 to become Lotte Group's flagship co-prosperity program.

Lotte held the "Lotte-Korea Brand Expo in Europe," supporting domestic small and medium-sized enterprises' entry into the European market, in Paris, France, from the 30th of last month to the 13th of this month. Provided by Lotte Homeshopping.

This event, co-hosted by Lotte, KOTRA, and the Foundation for Large and Small Business, Agriculture and Fisheries Cooperation, was held for the first time in Paris, France, where many European buyers are concentrated. It was the second such event in Europe, following the consultation event in Germany in 2022. Due to continuous requests from companies, K-brands were introduced locally in Europe again after three years. This year, the event expanded its scale to include: a business-to-consumer (B2C) promotion linked to the largest consumer expo in Europe; business-to-business (B2B) export consultations inviting buyers from 13 European countries; and a live mobile broadcast from Paris.

Reflecting last year's record-high domestic cosmetics export performance of $10.2 billion, Lotte composed 60% of participating companies from the beauty sector. As a result, 50 Korean SMEs and more than 120 buyers from 13 European countries, including France, Germany, and Spain, participated in the export consultation event, achieving a total of 511 consultations and $63.96 million in consultation results. More than 80% of the local companies that completed consultations expressed strong intentions to proceed with contracts, indicating that these results are expected to quickly lead to actual exports.

During the event, five Lotte Group affiliates, including Lotte Homeshopping, Lotte Department Store, and Lotte Wellfood, participated in import consultation meetings with local buyers. Lotte Homeshopping conducted a live broadcast from Paris through its live commerce channel "Elive," introducing products from participating companies as well as popular local items, which received a highly positive response.

The event also provided an opportunity to showcase K-brands directly to European consumers. From April 30 to May 11, Lotte operated a B2C promotion booth at the "Foire de Paris," the largest consumer goods exhibition in Europe with a 120-year tradition. The experience zone for popular Korean brands, such as "Gravity" (a hair loss shampoo developed by KAIST researchers) and "Le Mouton" (comfortable shoes), attracted 40,000 visitors. During the event, 2,350 sales were recorded, and all prepared inventory was sold out. As of this year, Lotte Homeshopping has held a total of 20 Brand Expos, achieving a cumulative 10,380 consultations and export consultation amounts totaling 1.65 trillion KRW.

Kim Jaegyeom, CEO of Lotte Homeshopping, stated, "The Korea Brand Expo is Lotte Group's representative co-prosperity platform that discovers outstanding domestic SME products and helps them establish a foothold in overseas markets," adding, "We will continue to provide ongoing support to ensure these efforts lead to tangible export results."

This content was produced with the assistance of AI translation services.