Lotte Department Store Jamsil Branch to Open Korea's First Running Concept Nike Store

Nike Rise Opens on Basement Level 1 of Lotte World Mall
Spanning 320 Pyeong, Featuring Top-Tier Products and Experiential Elements
Run Club Launches on the 21st
Annual Running Classes for 1,000 Members

On May 14, Lotte Department Store announced that it will open a super-sized Nike Rise store at its Jamsil branch, the first in Korea to feature a 'Running Experience' concept.

Nike Rise store at Lotte World Mall, the first in Korea to apply a running concept. Provided by Lotte Department Store

Nike Rise is a next-generation Nike store that offers premium top-tier products and differentiated experiential elements linked to running, which enjoys wide popularity from Generation Z to the middle-aged and older demographic.

The area around the Jamsil branch, where the new Nike store will be located, is gaining recognition as the top running mecca for the MZ generation (Millennials and Generation Z). This is because it is fully equipped with running infrastructure ideal for jogging, including Seokchon Lake, Songpa Dullegil, Olympic Park, and Hangang Park.

The new concept Nike Rise, featuring a running theme, will be established on the first basement level of Lotte World Mall, covering 320 pyeong (approximately 1,058 square meters). According to the company, it encompasses everything runners desire from 'A to Z' of running. The store is about three times larger than existing Nike stores and has been designed as an integrated space combining running-specialized content and services. It will carry a wide selection of top-tier global limited edition items such as the Vaporfly 4 Proto, and will create a futuristic atmosphere with large digital screens and metallic interior elements.

The store interior is divided into three differentiated zones, each with its own unique character. The 'Initiative Zone' showcases new running wear collections updated every season. In particular, a panoramic, extra-large shoe wall spanning 10 meters displays a wide variety of premium products, including both performance and lifestyle shoes. The 'Community Zone' offers locker services for storing running shoes and running wear, as well as a check-in desk where running experts provide professional solutions. The 'Performance Zone' features a trial area where customers can try on and test high-performance running shoes in person.

Starting May 21, the store will also launch the Nike Run Club Lotte World Tower (NRC-LOTTE WORLD TOWER), the largest run club in Korea with an annual membership of 1,000 people. The club will operate weekly running classes along a course from Jamsil Lotte Town to the Olympic Park area. Professional coaches will provide instruction to about 20 to 30 runners each week and also serve as running mates to help participants improve their skills.

The run club will also offer seasonal, customized training classes to help members prepare for actual running events. In May and June, the focus will be on running basics for beginners; in July, on interval training for intermediate runners; in September, on long-distance running in preparation for marathon season; and in November and December, on end-of-season running with an emphasis on body care.

To celebrate the store opening, a customer appreciation event will be held. From May 15 to 18, a 20% discount will be offered on all items in the store. In addition, customers who spend more than 150,000 won will receive a transparent 'running bag' on a first-come, first-served basis, and those who purchase more than 200,000 won including running products will receive a premium 'Runner's Package.'

Jin Seunghyun, Head of the Fashion Division at Lotte Department Store, stated, "Jamsil Lotte Town is the largest running mecca in Seoul, most favored by the MZ generation. The Jamsil Nike Rise, the first in Korea to adopt a running concept, will establish itself as a next-generation running store not only in Seoul but also for running enthusiasts nationwide."

This content was produced with the assistance of AI translation services.