Busanjinhae Economic Free Zone Authority Expands Global Promotion Targeting Middle Eastern Investors

Etihad Airways In-Flight Magazine Features BJFEZ
Highlighting the Competitiveness of the World's Leading Business and Logistics Hub

The Busanjin-Hae Economic Free Zone Authority (Commissioner Park Seongho) is intensifying its promotional efforts to attract investment in the Busanjin-Hae Economic Free Zone, targeting the Middle East, a region abundant in 'oil money'.

Promotional campaign in the Middle East region to be held in June.

This promotional campaign is designed to highlight the competitiveness of BJFEZ to high-income business leaders and global investors, leveraging the premium air network that connects the Middle East, Europe, and Asia with Abu Dhabi, United Arab Emirates (UAE) as its hub.

This initiative serves as a signal for the full-scale launch of investment attraction from the Middle East to BJFEZ, and is significant in promoting Northeast Asia's top economic free zone to investors in the region.

Under the message 'The global hub for international business and logistics,' the campaign focuses on highlighting BJFEZ's logistics infrastructure, including the transshipment-centered Busan New Port.

The campaign will be featured in the Etihad Airways in-flight guide magazine, which is placed in every seat on the aircraft. Given the high level of engagement from target readers such as business travelers, investors, and government and corporate officials, it is expected to be highly effective in enhancing BJFEZ's brand value.

Etihad Airways, established in 2003, is the national airline of the UAE and operates out of Abu Dhabi International Airport as its hub. It currently serves more than 100 cities, with over 6,000 flights operated monthly.

Alongside this promotional campaign, the Authority is also accelerating its efforts to attract investment from the Middle East. In November of last year, it was officially invited to the '2024 World Advanced Manufacturing & Logistics Summit' held at the Fairmont Hotel in Riyadh, Saudi Arabia, where it presented its strategic vision in the fields of global logistics and advanced manufacturing to a worldwide audience.

In particular, there was strong investor interest in the world-class port logistics infrastructure, including the Busan New Port, Jinhae New Port (scheduled for 2040), and the new Gadeokdo Airport (scheduled for 2029), as well as the development of the southeastern economic belt and manufacturing industry clusters. The Authority also signed a memorandum of understanding (MOU) for cooperation in economic and trade sectors with AD Ports Group, which operates the Abu Dhabi port and is developing the large-scale Khalifa Economic Zone (KEZAD: Khalifa Abu Dhabi, 550 km²).

In April, the head of a Saudi Arabian logistics company visited the Authority to learn about the status of major foreign-invested companies and to discuss investment plans for establishing a multi-purpose logistics center in the hinterland of Busan New Port, further highlighting BJFEZ's emergence as a strategic hub for international logistics and investment.

Commissioner Park Seongho stated, "This promotional campaign in the Middle East is not just about raising awareness, but also about establishing a strategic foothold in the Middle Eastern investment market. We will continue to implement customized overseas promotional strategies to expand our global presence."

Commissioner Park Seongho emphasized proactiveness in attracting overseas investments, including in the Middle East, during the regular ceremony on the 1st. Provided by Busanjin-Hae Economic Free Zone Authority

This content was produced with the assistance of AI translation services.