Kyowon Red Pen Holds Family Month Promotion in May
Promotion Runs Until the 30th
Kyowon Red Pen announced on the 12th that it will hold a promotion that the whole family can enjoy until the 30th in celebration of Family Month in May.
Kyowon Red Pen planned this promotion to increase communication with parents and members, and to build a sense of closeness with the brand. First, the 'Poksak Gominhaessuda!' promotion requires participants to follow Red Pen's Instagram account and then choose, in the comments, which of the two days?Children's Day outing or a child's birthday party?is more physically demanding. Among those who leave a comment, 30 people will be selected by lottery to receive a snack kit.
Kyowon Red Pen announced on the 12th that it will hold a promotion that the whole family can enjoy until the 30th in celebration of Family Month in May. Kyowon Group
View original imageThe second event is the 'Oh! Complete Reading Challenge.' This event is a challenge to read five books over five days in May. After completing either five or seven days of reading, participants should take a verification photo and post it on their individual social networking service (SNS) accounts with the required hashtags. A total of 13 people will be selected by lottery to receive either a bookstand or an ice cream gifticon.
The third event, 'OH! MY Family Photo,' invites families or children to take a photo imitating the cover of a Kyowon book collection and submit it via the Red Pen website or SNS. Five winners will be selected to receive either a dining gift certificate (worth 100,000 KRW) or a film camera set.
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A Kyowon representative stated, "We have designed this promotion so that all family members can easily participate in events with Kyowon Red Pen, and have selected prizes that reflect the preferences of both parents and children," adding, "We hope this opportunity allows families to enjoy a meaningful Family Month with a variety of flagship products, including the Kyowon Red Pen smart learning material Icando."
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