Hainyu Tasting Event Featuring Goheung Yuja and Chinese Sea Cucumber

"Hainyu," a blend of yuja and sea cucumber, captures the attention of Chinese consumers

Goheung County in South Jeolla Province (Governor Gong Youngmin) held a tasting event for the health drink "Hainyu," made from Goheung yuja and Chinese sea cucumber extract, on the 2nd at the county office's Uju Hall for residents and public officials.

The tasting event was organized to introduce and sample "Hainyu," which was developed to increase the utilization of Goheung yuja and create added value.

Goheung County held a tasting event for the health drink "Hainyu," made from Goheung yuja and Chinese sea cucumber extract, on the 2nd at the county office's Uju Hall for residents and public officials. Photo by Goheung County

"Hainyu" is a health drink developed through the collaboration of the Jeonnam Agricultural Research and Extension Services and the food research institute under Shandong Bulkong Group in China, based on an idea proposed by Governor Gong Youngmin in September 2023 during his activities with the agricultural and fisheries export development team.

Yuja is rich in vitamin C, and sea cucumber is effective for restoring energy. As a result, "Hainyu" has attracted attention as a functional beverage targeting Chinese consumers. In particular, last year, 300,000 bottles of the initial batch were produced and exported to China, and all were sold out within just 10 days of launch. Building on this popularity, an additional 200,000 bottles are planned for production and export to China.

Governor Gong Youngmin stated, "Hainyu will serve as a catalyst to enhance the brand value of Goheung yuja," and added, "We will continue to do our best to promote Goheung's excellent agricultural and marine products in the global market."

This content was produced with the assistance of AI translation services.