Lego Korea Opens 'Lego Store Lotte Department Store Jamsil'

54 Pyeong in Size... Second Store in Jamsil Area

Lego Korea announced on the 2nd that it has newly opened an official Lego Store on the 8th floor of Lotte Department Store Jamsil in Songpa-gu, Seoul, and will hold a commemorative event until the 3rd.

The Lego Store at Lotte Department Store Jamsil is the second store in the Jamsil area and, at approximately 54 pyeong (180 square meters), is the fourth largest Lego Store in Korea.

The store features Lego experience zones, including the 'Pick-a-Brick Zone' where customers can purchase individual bricks, and the 'Build Your Own Minifigure Zone' where they can assemble different parts of minifigures. There are also brick experience tables tailored to children's age groups, and glued models themed around police minifigures and dogs are on display. In addition to the latest products, customers can also find items available exclusively at official Lego Stores.

Lego Korea announced on the 2nd that it has newly opened an official Lego Store on the 8th floor of Lotte Department Store Jamsil in Songpa-gu, Seoul, and will hold a commemorative event until the 3rd. Lego Korea

To celebrate the opening, Lego Korea is offering purchase benefits until the 3rd. Customers who spend over 100,000 won will receive a Lego Store Lotte Department Store Jamsil magnet and a reusable bag, while those who spend over 200,000 won will also receive a 'Lego Store Opening Pack' set. For purchases over 400,000 won and 600,000 won, customers will receive a 20,000 won and 40,000 won mobile coupon, respectively, limited to one per person.

There are also product discount and limited sale events. Popular products are discounted by up to 30%, and discontinued popular products will be available in limited quantities of 10 each for two days, from the 2nd to the 3rd.

A Lego Korea representative said, "As part of expanding our offline brand experience, we have newly opened the Lotte Department Store Jamsil store following the major renovation of the Lego Store at Lotte World Mall in April last year."

This content was produced with the assistance of AI translation services.