Hyundai Marine & Fire Insurance Holds Art Exhibition at 115cm "Children's Perspective"

Children's Art Exhibition at Seoul Spring Festa
Celebrating 70 Years as a Leading Children's Insurance Company

Hyundai Marine & Fire Insurance announced on May 2 that it is holding an art exhibition titled "115cm Perspective" for young visitors.

Children are appreciating the works of artist Hyun Hyewon at the "Children's Art Exhibition" operated by Hyundai Marine & Fire Insurance from the 1st at Gwanghwamun Square, Jongno-gu, Seoul. Hyundai Marine & Fire Insurance

The exhibition is being held as part of the "2025 Seoul Spring Festa" at the Nori Madang in Gwanghwamun Square, Jongno-gu, Seoul. It operates as an outdoor booth for six days, from May 1 to May 6. A unique feature of the exhibition is that all artworks are displayed at a height of 115cm, which reflects the average eye level of children aged 5 to 10, the target audience of the event.

The exhibition consists of two themed zones featuring works by artists Hyun Hyewon and Pidoke. Hyun Hyewon received the prestigious Boston Globe?Horn Book Award in the picture book category last year. Her notable works include "Growl Pediatric Clinic" and "Growl Barbershop." Pidoke depicts the happiness of everyday life centered around a young girl character, with her representative work being "Shower."

In addition to the artwork displays, a variety of hands-on programs are available for visitors. There is an art experience zone and a photo zone where children can participate directly. The first 500 visitors each day who follow Hyundai Marine & Fire Insurance's social media accounts on platforms such as YouTube and Instagram will receive a children's coloring book featuring basic designs by the two artists, along with a set of colored pencils. A docent tour, designed to help visitors better understand and engage with the artworks, is also offered. The tour takes place five times daily, on the hour, from noon to 4 p.m. during the exhibition period.

A Hyundai Marine & Fire Insurance representative stated, "This exhibition was prepared to express our gratitude for the trust of our customers, who have helped Hyundai Marine & Fire Insurance establish itself as a leading children's insurance company in our 70th anniversary year." The representative added, "We will continue to support the parenting journey so that children and parents can be even happier together."

This content was produced with the assistance of AI translation services.