Jongno-gu to Hold "Jongno: The way of Seoul" Integrated Brand Goods Design Contest

Applications Accepted from June 23 to 30

Jongno-gu, Seoul (District Mayor Jung Moonheon) is holding the "2025 Jongno-gu Integrated Brand Goods Design Contest" to promote its unified brand, "Jongno: The way of Seoul."

Contest Poster. Provided by Jongno-gu.

In October of last year, Jongno-gu announced its integrated brand with the message, "All roads in Seoul lead to Jongno," conveying that the changes and development in Jongno extend to changes in both Seoul and the world.

This contest focuses on design products closely related to everyday life, such as office and daily supplies or fashion accessories, utilizing the meaning and form of the integrated brand. Participants are encouraged to propose creative designs that freely reinterpret the brand while maintaining its basic form.

There are no restrictions on eligibility, and individuals or teams of up to two people may submit up to two entries. Those wishing to participate can download the application form from the Jongno-gu Office website, complete it, and submit it with their design panel file via email to the person in charge between 9:00 a.m. on June 23 and 5:00 p.m. on June 30.

The judging process will be conducted in two stages: a first-round document review and a second-round in-person evaluation, based on the criteria of originality, aesthetics, completeness, and commercial viability. The announcement of the final winners and the awards ceremony are scheduled to be held in August. Awards will be given in several categories, including Grand Prize, First Prize, Excellence Prize, Encouragement Prize, and Honorable Mention. The total prize money is 20 million won, with the Grand Prize winner receiving a certificate and 4 million won. For more details, including the official announcement and submission guidelines, visit the Jongno-gu Office website or contact the Future City Promotion Division.

District Mayor Jung Moonheon stated, "We are looking forward to a variety of ideas that can promote the integrated brand and be applied to everyday life," adding, "The winning entries will be used as gifts for visitors to the district office, so we hope for much interest and participation."

This content was produced with the assistance of AI translation services.