Business Agreement with Organizing Committee Accelerates Globalization of Water Festival
Exchange of Programs... Revitalizing Culture and Tourism Industries

Jangheung County in South Jeolla Province announced on April 29 that it had signed a business agreement with the Venice Carnival Organizing Committee on April 28 to promote international exchange.


The signing ceremony was held at the county office, attended by County Governor Kim Sung, Massimo Andreoli, Chairman of the Venice Carnival Organizing Committee, Professor Ahn Nam-il of Korea University, and Seo Jinseong, Chairman of KT Pool.

County Governor Kim Sung and Massimo Andreoli, Chairman of the Venice Carnival Organizing Committee, are signing a business agreement and taking a commemorative photo. Provided by Jangheung County

County Governor Kim Sung and Massimo Andreoli, Chairman of the Venice Carnival Organizing Committee, are signing a business agreement and taking a commemorative photo. Provided by Jangheung County

View original image

The main focus of this agreement is to establish an organic cooperative system to promote international exchange between the Jeongnamjin Jangheung Water Festival and the Venice Carnival in Italy. Both sides agreed to exchange festival programs, facilitate human and material exchanges to boost the cultural and tourism industries, and jointly develop and operate tourism products.


Governor Kim Sung stated, "We will make every effort to ensure that the relationship initiated by this business agreement leads to practical exchange and cooperation," adding, "We also look forward to broad exchanges in the fields of culture and tourism, including festivals."


Chairman Massimo Andreoli responded, "I would like to officially invite representatives of the Water Festival to the Venice Carnival in February next year to promote Korean culture and the Water Festival in Venice."


Meanwhile, Jangheung County plans to participate in 'K-FEST with Venezia Comics 2025,' which will be held in Venice, and operate a promotional booth for the Water Festival. Starting with this, the county aims to raise awareness of the Water Festival in Europe and plans to invite Venice Carnival officials to the opening ceremony of the Water Festival to organize performances and experiential programs.


Going forward, the county intends to globalize the Jeongnamjin Jangheung Water Festival by operating practical mutual exchange projects, such as developing tourism products, creating festivals within the festival, and designing new programs.





This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing