Actor and Model Lee Suhyun Selected as Barrel Model... First Reveal of 2025 Swimwear Photoshoot

Water sports brand Barrel Co., Ltd. (CEO Park Young-jun) announced that it has selected actress and model 'Lee Su-hyun' as its exclusive model and will unveil its 2025 swimwear photo shoot for the first time.

Lee Su-hyun, who debuted through Coupang Play's "Family Plan" and gained attention for her acting skills beyond that of a rookie, was highly praised for her trendy and sophisticated atmosphere as well as her excellent styling sense and versatility as a fashion model. Barrel revealed the background of selecting Lee Su-hyun as the model to express Barrel's healthy yet refined swimwear look and presented the 'Lee Su-hyun' photo shoot along with the 2025 swimwear collection.

This collection introduces a variety of swimwear products that can be worn anywhere there is water, such as water parks, resort destinations, and beaches, tailored to different tastes, expanding the style lineup by more than 20% compared to the previous year. Additionally, the men's and kids' lines were strengthened to allow coordinated outfits with family, lovers, and friends, and genderless items that break down gender boundaries, such as mesh material cover-ups, short-sleeve rash guards, and loose fits, were also added.

The collection consists of four lines: the Essential line with the most basic styles, the Motion line capturing the active spirit of water sports, the Nautical line suitable for resorts and beach destinations, and the Tropical line fitting for hot beaches under the midsummer sun.

The Essential line, composed of Barrel's core items, offers a variety of fits and colors for free mix-and-match. It expanded choices with various fits such as standard fit, relaxed fit, and crop, and more than 30 color options. The Motion line features active moods expressed through cut details considering mobility, neon colors, and mesh materials, embodying the identity of water sports.

The Nautical line proposes classic yet trendy resort looks suitable for beaches and resorts. It incorporates marine design elements with stripe patterns and refreshing colors, differentiated by functional materials such as seersucker that evoke a cool feeling. The Tropical line expresses the fantastic colors of the sunset and added bikinis and newly introduced tankini styles suitable for the midsummer sun.

A Barrel representative stated, "Barrel is a leading brand in water sports, leading swimwear trends every year with new styles. This year, we focused on presenting more refined designs and new items that only Barrel can offer." He added, "We plan to propose diverse swimwear styling with our exclusive model Lee Su-hyun, so we ask for your great interest."

Meanwhile, the 'Lee Su-hyun' photo shoot will be gradually released through Barrel's official online mall and SNS. Starting with the photo shoot release, various marketing activities such as launching collaboration products and releasing new resort wear will continue.

This content was produced with the assistance of AI translation services.