LG Electronics to Showcase AI at Geumseong Jeonpasa, 'Those Days'

Geumseong Jeonpasa, Now a Hot Spot for Millennials and Gen Z
Introducing CoreTech: AI Enhanced Core Technologies
Tromm AI WashTower Learns Your Usage Patterns

LG Electronics showcases its artificial intelligence (AI) technology at the nostalgic Geumseong Jeonpasa.

On the 9th, LG Electronics announced that it has upgraded the AI laundry and drying experience zone, 'Trom House,' located at the 'Geumseong Jeonpasa Refresh Center,' into an AI CoreTech experience space. Geumseong Jeonpasa, located in Gyeongdong Market, Dongdaemun-gu, Seoul, is a unique space exhibiting black-and-white TVs, refrigerators, washing machines, and other products first introduced by Geumseongsa since its establishment in 1958. Decorated with a retro concept, it has received enthusiastic responses from customers in their 20s and 30s.

LG Electronics announced on the 9th that it has upgraded the AI laundry and drying experience zone "Trom House," located at the "Geumseong Jeonpasa Refresh Center," into an AI core tech experience space. Geumseong Jeonpasa is located within Gyeongdong Market in Dongdaemun-gu, Seoul, and the Trom House experience space will be open until June. LG Electronics

LG Electronics plans to introduce 'AI CoreTech,' which applies AI to core component technologies such as motors and compressors developed over decades, to customers visiting Trom House.

Upon entering Trom House, visitors can watch a video showing the AI DD Motor (Direct Drive Motor), which is directly connected to the washing tub and drying drum, moving delicately while washing. The AI DD Motor installed in LG Electronics' washing machines and dryers detects the weight and material of laundry to reduce fabric damage.

Visitors can also experience the more convenient 'LG Tromm AI WashTower.' In particular, the 'AI Time Sensing' feature detects the laundry load within 3 seconds after placing clothes with the power connected and provides estimated washing and drying times for each course. The 'AI Time Guide' feature, which predicts drying completion time, learns customers' usage patterns and becomes more accurate with repeated use. Additionally, the 'AI My Course' feature learns frequently used washing and drying course options and offers personalized recommendations.

LG Electronics announced on the 9th that it has upgraded the AI laundry and drying experience zone "Trom House," located at the "Geumseong Radio Refresh Center," into an AI core tech experience space. Geumseong Radio is located in Gyeongdong Market, Dongdaemun-gu, Seoul, and the Trom House experience space will be open until June. LG Electronics

Fun elements are also prepared for customers visiting this unique space. When a photo is taken with the camera inside the WashTower drum, AI diagnoses the customer's personal color and recommends styling. AI-generated photo images are also provided. Trom House, combining new technology and entertainment, will operate until the end of June.

Furthermore, LG Electronics has newly established a lounge at Geumseong Jeonpasa where customers can experience the hygienic care functions of the Styler. Since its launch in 2011, the LG Styler has been a highly acclaimed clothing care device, and customers visiting the lounge can explore LG Electronics' technology, including the newly released 2025 New Styler launched last month.

Notably, the new product's 'Dual TrueSteam' feature is equipped with two heaters that heat water to finely control the amount of steam. It sterilizes 99.99% of 10 types of harmful bacteria, including Escherichia coli, and 11 types of viruses such as influenza, and removes house dust mites and bedbugs, allowing hygienic care of everyday clothes.

Jung Kwang-woo, Head of Living Solution Marketing at LG Electronics, said, "This is a space where you can see and feel AI CoreTech," adding, "We will continue various activities that allow customers to experience the convenience of AI home appliances."

This content was produced with the assistance of AI translation services.