[Report] Han Yesul's Picked Live Broadcast Outfit... MZ Generation Hotspot Seongsu-dong Outing

CJ OnStyle 'ComeOnStyle Showcase' Pop-up
Expanding Discovery Shopping Customer Experience
Pop-up Store Featuring 'Slow Aging' Theme
Products Recommended by Han Ye-seul, Ahn Jae-hyun, and Choi Hwa-jung

The 'What to Wear Today' section located within the Slow Aging Zone. 'Yesul Look' curated personally by Han Ye-seul was displayed. Photo by Minji Lee.

"These are the products that Han Ye-seul personally tried on and selected. She also styled the looks herself, showing how to wear them."

On the 3rd, at the ComeOnStyle Showcase Pop-up Store in Seongsu-dong, Seongdong-gu, Seoul, a video of Han Ye-seul hosting the mobile live broadcast 'What to Wear Today' on CJ OnStyle, along with the 'Ye-seul Looks of the Day' she chose, took center stage in the store. The spring outing look featuring a cardigan and the date look with a flowy blouse caught the eye first. Products from various brands such as CJ OnStyle's fashion brand 'The Edge,' designer brand 'Dunst,' and global brand 'Karl Lagerfeld' were combined to complete each look.

CJ OnStyle is holding the 'ComeOnStyle Showcase Pop-up Store' from the 4th to the 8th at XYZ Seoul in Seongsu, Seongdong-gu, Seoul. ComeOnStyle is a shopping festival hosted by CJ OnStyle twice a year, divided into the first and second halves, through mobile and TV media. This is the first time the event is being held offline.

CJ OnStyle opened its first pop-up store in Seongsu to celebrate its biggest annual event, Come On Style. CJ OnStyle showcase pop-up view. Provided by CJ OnStyle.

Interest in CJ OnStyle's new attempt is also high. The pre-reservation quantity (7,000 units) for the beauty class and gift tickets held last month has already sold out.

CJ OnStyle is expanding beyond TV to mobile live broadcasts, attempting to transform into a platform that curates products tailored to individual tastes. Featuring famous celebrities like Han Ye-seul, Yoo In-na, and Ahn Jae-hyun, the platform recommends products to consumers with similar tastes, while those who have yet to discover their preferences can experience the products firsthand and find what suits them through this event.

Since Seongsu-dong is a popular spot for the MZ generation (Millennials + Gen Z), the platform also aims to reflect the tastes of customers in their 20s. Kim Seung-hee, head of marketing strategy, said, "The biggest feature is informing customers about products that match their tastes," adding, "Through the pop-up, customers will be able to discover new products that align with current trends."

In the Slow Aging Zone's 'Get It Beauty' area, beauty devices, basic products, and cleansing products were introduced. Photo by Minji Lee.

The venue is divided into three zones: ▲Slow Aging Zone ▲Mobile Live Zone ▲Beauty Backstage. The core is the Slow Aging Zone. It features four zones based on CJ OnStyle's key IPs (intellectual properties): Han Ye-seul's 'What to Wear Today,' Ahn Jae-hyun's 'Indoor Life,' Choi Hwa-jung's 'Choi Hwa-jung Show,' and So Yi-hyun & Yoo In-na's 'Get It Beauty.' The zone is filled with products necessary to maintain sustainable beauty in line with the slow aging theme.

The What to Wear Today zone is filled with young fashion targeting people in their 20s and 30s. Electronic tags (NFC/RFID) are provided separately so consumers can quickly check additional style information. What to Wear Today is a representative fashion IP of CJ OnStyle, recording transaction amounts of up to 800 million KRW per episode.

The Choi Hwa-jung Show zone consists of 'real items' that Choi Hwa-jung has personally used and been satisfied with over the past nine years to combat premature aging. She is known to only film products she personally uses and approves of. Items on display include olive oil, burrata cheese, chia seed spread jam, soy milk, and liquid vitamins. Visitors can also view the painting 'Lucky Apple' by artist Yoon Byung-rak, which Choi Hwa-jung personally selected through an auction.

Indoor Smoking Area within the Slow Aging Zone. Products recommended by Ahn Jae-hyun were introduced. Photo by Lee Min-ji.

The Mobile Live Zone allows customers to experience mobile live show broadcasts firsthand. Products from 'Ohana Hatake,' a footwear brand by Japanese pop artist Takashi Murakami, which CJ OnStyle introduced for the first time in Korea, are exhibited. These products will be featured on Han Ye-seul's 'What to Wear Today' broadcast on the 8th.

The Beauty Backstage is a space introducing beauty brands such as Rejureef, Reternity, Odear, Dyson, and Glam Farm. A beauty class is held once a day for pre-registered participants. Dyson will teach hair care and styling methods to class attendees. On one side of the backstage space, gifts are given to customers participating in a stamp event. By pressing a favorite product box among those viewed in Beauty Backstage, customers can receive a random prize.

Footwear brand "Ohana Hatake" by Takashi Murakami. Photo by Minji Lee.

This content was produced with the assistance of AI translation services.