Cuchen and Sempio Saemine Kitchen to Open 'Jipbap' Popup Event
Program to Promote the Value of Home-Cooked Meals
Held at Saempyo Headquarters Starting on the 24th
Cuchen is teaming up with Saempyo Saemine Kitchen to host a home-cooked meal popup and promote the value of home-cooked meals.
Cuchen announced on the 3rd that the home-cooked meal popup, in collaboration with Saemine Kitchen, will be held from the 24th to the 30th at Saempyo headquarters' first floor, Woorimat Space, in Jung-gu, Seoul.
On the first day, Mi-Young Lee, Senior Researcher at Cuchen Rice Taste Lab, and Jung-Yoon Choi, Head Researcher at Saempyo Woorimat Research Center, will hold a talk session on the theme of home-cooked meals for cooking, food, and living influencers. They will convey the value of home-cooked meals, the background of the collaboration between the two companies, the reasons why home-cooked meals are necessary, and the role and vision of companies in this regard.
From the 2nd to the 7th day, a cooking program using products from both companies will be prepared. A chef from Saempyo Woorimat Research Center will demonstrate how to make boiled pork and seaweed soup using products from Cuchen and Saemine Kitchen. Following this, participants will make kim pesto, ssambap, and two types of fresh kimchi themselves, and package them together with rice cooked in the Cuchen Grain Rice Cooker in a cooking experience event.
During the popup period, the venue will be decorated with a brand experience zone, home-cooked meal zone, and event zone. At the Cuchen brand experience zone, visitors can learn about Cuchen’s philosophy on home-cooked meals, the work of the Rice Taste Lab and rice sommeliers, lifestyle-tailored rice cooker curation, finding rice taste preferences according to rice characteristics, and mixed grain solutions suited to health conditions.
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The popup will operate by advance reservation. Applications can be made through the Naver reservation link uploaded on the official social media (SNS) channels of Cuchen and Saemine Kitchen until the 30th. A total of 600 participants will be recruited, and they can apply to participate in the cooking program and visit the popup site, excluding the researchers’ talk session.
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