KCC Sup Euro, Eco-Friendly Paint Brand Power No.1 for 7 Consecutive Years

"We Will Continue to Develop Eco-Friendly Products"

KCC announced on the 2nd that its architectural water-based paint ‘Sup-euro’ has been selected as the No. 1 eco-friendly paint brand for seven consecutive years in the ‘2025 Korea Industry Brand Power Index (K-BPI).’

The K-BPI, organized by the Korea Management Association Consulting (KMAC), is a representative brand evaluation index in Korea. It measures brand power annually based on consumer surveys to understand and compare the level of domestic industry sectors and corporate brands.

KCC's water-based architectural paint 'Sup-euro'. Provided by KCC

KCC’s flagship paint brand Sup-euro carries the meaning of transforming the urban building forest into a space where people can breathe healthily, just like in nature.

Sup-euro’s flagship products, ‘Sup-euro Flex’ and ‘Sup-euro Metallic,’ have obtained the environmental mark certified by the Korea Environmental Industry & Technology Institute, an agency under the Ministry of Environment.

The premium paint ‘Sup-euro Flex,’ which is resistant to scratches, uses high-grade special emulsion resin to maintain a clean appearance even under external friction. ‘Sup-euro Metallic’ is a paint that can create a glamorous and sophisticated look, with excellent adhesion, making it suitable for various materials such as general concrete walls, wood, and wallpaper.

A KCC representative stated, "We will continue to prioritize our customers and strive to earn their unwavering love through continuous development of eco-friendly products and a systematic brand management system."

This content was produced with the assistance of AI translation services.