PepsiCo Launches New Summer Product 'Pepsi Zero Sugar Mojito Flavor' Exclusively in Korea

- PepsiCo Launches Refreshing Lime-Flavored 'Pepsi Mojito Zero' for the Summer Season
- Lotte Chilsung Beverage Begins Nationwide Distribution at Convenience Stores and Major Supermarkets Starting March 31

PepsiCo has exclusively launched the new product ‘Pepsi Mojito Zero’ in South Korea on the 31st to welcome the upcoming summer season.

The domestic zero-carbonated beverage market has been showing steady growth. Since the launch of 'Pepsi Zero Sugar' in January 2021, cumulative sales have surpassed 1.7 billion cans in just four years, establishing it as a representative beverage leading the 'Healthy Pleasure' trend in the Korean beverage market. Riding on the continuous popularity of 'Pepsi Zero Sugar,' PepsiCo has strengthened its zero beverage portfolio by consecutively releasing various flavors such as pineapple and mango.

The newly released 'Pepsi Mojito Zero' adds a refreshing mojito flavor to the existing 'Pepsi Zero Sugar Lime,' delivering an even cooler taste. Especially, by applying the mojito flavor, which is popular during the hot summer season, it is characterized by being enjoyable for people of all ages without any burden.

The packaging applied to the new product is designed in a mint color that differentiates it from the iconic PepsiCo label, capturing the freshness of summer and the vibrancy of a tropical jungle. The design intuitively expresses the harmony of the mojito’s unique tangy citrus notes and clean mint scent, featuring a stylish visual that fits perfectly with the summer festival season.

‘Pepsi Mojito Zero’ is available in two sizes: 355ml cans and 500ml PET bottles, and can be found nationwide at convenience stores, large supermarkets, and online at Chilseong Mall through Lotte Chilsung Beverage. To commemorate the launch, customers who pre-purchase the new product on Chilseong Mall starting from 10 a.m. on the 31st will receive two sets of IVE photocards and free shipping benefits. Various promotions will also be held at convenience stores.

Lee Yunhyun, Head of Franchise at PepsiCo, said, “As ‘Pepsi Zero Sugar’ has received great response among Korean consumers, we are very pleased to introduce ‘Pepsi Mojito Zero,’ inspired by consumer preferences. This new product meets the demand and lifestyle of modern people who want a refreshing yet sugar-free beverage.” He added, “Reflecting the ‘Healthy Pleasure’ and ‘Zero+Eat’ trends, we expect positive reactions from consumers who want a thrilling yet healthy drink.”

Based on its business innovation strategy called 'pep+ (PepsiCo Positive),' PepsiCo continues to introduce healthy products that align with Korean consumers’ Healthy Pleasure trends. Additionally, it is consistently conducting research and development to create various products with reduced sugar content and to expand the market.

Meanwhile, in line with the ‘Zero+Eat’ trend that pursues zero sugar, zero calories, zero caffeine, zero alcohol, and zero flour, PepsiCo launched the ‘Pepsi Zero Sugar Lime Zero Caffeine’ beverage in March. This product maintains the taste of the existing ‘Pepsi Zero Sugar Lime’ while differentiating itself to allow consumers sensitive to caffeine to enjoy it without concern.

Recently, PepsiCo has established itself as a responsive leader growing in line with rapidly changing trends by strengthening consumer communication through new product launches, various promotions and tasting events, and utilizing diverse communication channels such as digital platforms, based on a consumer-centric management philosophy.

This content was produced with the assistance of AI translation services.