Gwangju Shinsegae to Operate 'Bulgari Pop-up Store' Starting Next Month

Lucky Draw Event to Be Held from the 1st to the 13th of Next Month

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghun) announced on the 31st that it will operate a pop-up store for the high-end perfumery brand BVLGARI on the 2nd floor of its main building starting from the 1st of next month.

At this pop-up store, visitors can not only experience BVLGARI's steady-selling fragrances, which embody Italian artistic sensibility, but also enjoy a variety of purchase benefits.

The Allegra Collection, presented by master perfumer Jacques Cavallier, is a line designed to allow customers to create their own signature scent by combining 'Eau de Parfum and Magnifying Essence'.

This pop-up promotion is expected to offer an opportunity to experience the diverse emotions suggested by the Allegra Collection. When purchasing products from the Allegra Collection, customers will receive samples of Allegra Eau de Parfum and Magnifying Essence according to the purchase amount.

The pop-up store will also feature BVLGARI's latest products. The new releases include Pour Homme Shower Gel, launched to celebrate the 30th anniversary of BVLGARI's first men's fragrance line, Pour Homme, and Rose Goldea Hand Cream, which recreates a variety of rose scents. Customers who purchase the Pour Homme Shower Gel will receive a travel pouch, and those who purchase the Rose Goldea Hand Cream will receive two samples.

Additionally, there will be various promotions such as a special gift packaging service in limited quantities and an extra BVLGARI pouch for customers who purchase two or more products. From the 1st to the 13th of next month, all customers who make a purchase will have the chance to participate in a lucky draw event.

Since officially entering the fragrance market in 1992, BVLGARI has presented sophisticated fragrances that live up to the title of 'jewels to be worn on the body', based on Italian craftsmanship and BVLGARI's unique jeweler identity.

Shim Hansung, head of the accessories team at Gwangju Shinsegae, said, "With 'small luxury' gifts becoming a hot topic these days, we expect this to be a great opportunity to experience BVLGARI fragrances along with reasonable benefits. We hope you will come and experience the scent of BVLGARI Perfume, which is being introduced for the first time at Gwangju Shinsegae."

This content was produced with the assistance of AI translation services.