Dongseo Foods Revamps 'Maxim Mocha Gold' Stick Design After 8 Years

Eco-Friendly Renewal Reduces Use of Ink and Organic Solvents

Dongseo Food announced on the 31st that it will apply new designs to the sticks of its major coffee mix products, 'Maxim Mocha Gold' and 'Maxim Supreme Gold.'

Maxim Mocha Gold has adopted a brighter color and a simpler design compared to before, removing the gold design elements that were scattered throughout the stick. This change will reduce the annual usage of ink and organic solvents by 9.8 tons each. Additionally, Maxim Supreme Gold will switch from matte packaging to glossy packaging, which is expected to decrease ink usage by 6.5 tons and organic solvent usage by 3.2 tons annually.

Dongseo Food applied paper handles to large-sized Maxim coffee mix products in June 2021, and in March 2023, it introduced eco-friendly packaging certified with green technology to its product lines such as coffee mix, instant coffee refills, and Post cereal stand bags, continuing its efforts to reduce ink usage and residual solvents through the adoption of environmentally friendly packaging.

A representative from Dongseo Food stated, "We will continue to promote various activities for environmental protection, including expanding eco-friendly packaging."

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