Tim Hortons Launches Franchise Business in Korea to "Expand Consumer Touchpoints"
Official Franchise Recruitment Website Opens on April 1
Canadian coffee house Tim Hortons announced on the 31st that it will launch a franchise business to expand consumer touchpoints.
Starting from the 1st of next month, Tim Hortons will recruit prospective franchisees through its official franchise business website. Having started its domestic operations in December 2023, Tim Hortons currently operates 16 stores under a direct management system mainly in the Seoul metropolitan area and is a global franchise with over 6,000 stores worldwide.
Through this franchise business, Tim Hortons expects to broaden its brand base and establish itself as a familiar brand in Korea in the long term. The company explained that it has invested about a year to incorporate the unique Canadian sensibility into its stores and menu composition, and decided to fully launch the franchise business thanks to positive responses to its global campaigns, signature menus, and localized menus.
Before promoting the franchise business, Tim Hortons stated that it has established training programs and support systems. Through about a month of sales and operations training before store opening, it plans to transfer cooking know-how, recipes, and kitchen management methods to help franchisees settle in stably. Additionally, from preparation for opening, ‘New Store Trainers (NST)’ will be dispatched to new branches for the franchisees, and they will stay on-site for 10 days to support initial operations.
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A Tim Hortons Korea representative said, "Through the franchise business, we plan to allow more Korean consumers to experience Tim Hortons’ comfortable spaces, fresh and delicious coffee, and food closer to their daily lives," adding, "We ask for the interest and support of franchisees who will grow together with us, and we will prioritize mutual growth as our core value and actively support stable operation and growth."
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