KleanNara Appoints Lee Dong-yeol as New CEO... "Establishing Separate Systems with CEO Choi Hyun-soo"

Focusing on New Growth Engines and Digital Transformation

Clean Nara appointed Executive Director Dong-yeol Lee as the new CEO, establishing a dual CEO system with Hyun-soo Choi and Dong-yeol Lee. Each CEO will focus on securing future growth engines and driving digital transformation and corporate capability enhancement, accelerating organizational innovation.

Financial Expert with an MBA... Focus on Digital Transformation

On the 28th, Clean Nara held a shareholders' meeting and board meeting, announcing the promotion of Executive Director Dong-yeol Lee to Vice President and his appointment as the new CEO.

The newly appointed CEO Lee graduated from Hanyang University with a degree in Business Administration and earned an MBA from Thunderbird School of Global Management. He is a financial expert who joined LG Semiconductor's accounting team in 1989 and managed accounting and finance departments at LG Display and LG Chem for about 22 years from 1999 to 2021. In 2022, he joined Clean Nara as Chief Financial Officer (CFO), contributing to creating a financial environment for digital transformation.

CEO Choi graduated from Boston University with a degree in Psychology and joined Clean Nara in 2006. He has held positions such as Head of Marketing, Head of Household Goods Business Division, and General Business Division Head. Since 2019, he has served as CEO, focusing on securing new growth engines.

Going forward, CEO Choi plans to oversee the PS (Paper Solution) and HL (Home&Life) business divisions, as well as the Management Support Office, Future Strategy Office, and Research Institute, concentrating on securing future revenue sources and expanding the business scope. CEO Dong-yeol Lee will focus on strengthening organizational capabilities aimed at digital transformation and improving productivity and profitability through optimizing operations at the Cheongju and Eumseong plants.

CEO Choi stated, "Clean Nara determined that CEO Dong-yeol Lee's expertise is essential to securing new growth engines and achieving continuous growth and management innovation. Under the dual CEO system, we will maximize each other's strengths to create synergy and do our best to enhance customer satisfaction."

CEO Lee expressed, "As we stand at a critical turning point for the company's future growth, I plan to focus on strengthening corporate capabilities based on digital transformation and sustainable management. Together with CEO Hyun-soo Choi, we will build a growing organization that provides customers with more valuable experiences."

Board Expanded from 4 to 7 Members... Establishing an Effective Decision-Making System

The recent shareholders' meeting also addressed the appointment of inside directors as a key agenda item. Clean Nara recommended new board members including Chairman Byung-min Choi, financial experts, and specialists in artificial intelligence (AI), expanding the board from 4 to 7 members through shareholder approval.

Chairman Choi will serve as the chairman of Clean Nara's board, providing management advice for long-term growth and innovation. Executive Director Kyung-yeol Park, who has overseen finance since the end of last year, will continue to serve as an inside director while advancing financial capability enhancement. Inside Director Jung-gyu Choi was appointed as Senior Managing Director and Chief Operating Officer (COO), focusing on strengthening business capabilities of the HL and PS divisions. Additionally, outside director Professor Young-seok Kim from POSTECH, who led digital transformation and AI innovation at POSCO, plans to actively introduce his experience to Clean Nara.

With this board restructuring, Clean Nara expects to strengthen board capabilities and establish a swift and effective decision-making system. The board will also actively support executive activities aimed at business innovation and the development of eco-friendly resource circulation new businesses under ESG management goals.

A Clean Nara official said, "CEO Lee is the right person to maximize Clean Nara's competitiveness based on a clear understanding of the company's direction. Led by CEOs Hyun-soo Choi and Dong-yeol Lee, along with a professional board, we will secure management transparency, strengthen responsible management, and accelerate organizational innovation."

This content was produced with the assistance of AI translation services.