Daejeon Tourism Organization and Hyundai Department Store Sign Agreement to Promote Daejeon International Wine EXPO

Tasting Event and Roadshow to Be Held at Hyundai Department Store Cheonho Branch

Daejeon Tourism Organization President Sungkuk Yoon (left) signed a business agreement with Hyundai Department Store Executive Director Wooseok Jang on the 28th. / Daejeon Tourism Organization

Daejeon Tourism Organization announced on the 28th that it had signed a business agreement with Hyundai Department Store at the main conference room of its headquarters to cooperate on the promotion and joint marketing of wines awarded at the Asia Wine Trophy.

According to the agreement, the two organizations will collaborate on ▲promotion and exclusive display of award-winning wines at Hyundai Department Store locations nationwide ▲hosting tasting events and roadshows ▲joint promotion of the 'Daejeon International Wine EXPO.'

In particular, at the 'Asia Wine Trophy Award-Winning Wine Roadshow' to be held at the Culture Hall of Hyundai Department Store Cheonho branch from April 25 to 27, tasting events and on-site sales for customers will take place, with about 20 importers participating to introduce a variety of award-winning wines.

Additionally, to promote the 'Daejeon International Wine EXPO 2025' hosted by Daejeon Tourism Organization to the general public, Hyundai Department Store plans to actively share information about the Wine Expo through customer newsletters and informational text messages.

Yoon Sunguk, President of Daejeon Tourism Organization, said, "This agreement will increase public accessibility to award-winning wines and expand everyday opportunities for more consumers to experience and enjoy wines, thereby contributing to the growth of wine culture."

Meanwhile, the 'Daejeon International Wine EXPO' will be held from October 24 to 26 at the Daejeon Convention Center and surrounding areas.

This content was produced with the assistance of AI translation services.