Honam University Department of Tourism Management, Major Study on 'Village Travel Content Planning'

The Department of Tourism Management, a participating department in the Global Symbiosis Humanities and Social Convergence Talent Nurturing Project at Honam University, conducted a major-sharing field study on the 25th and 26th at Deulgukhwa Village in Suman-ri, Hwasun, and Kumho Hwasun Resort. Provided by Honam University

Honam University announced on the 26th that the Department of Tourism Management (headed by Yeo Youngsook), which participates in the Global Coexistence Humanities and Social Sciences Convergence Talent Development Project Group (HUSS, led by Song Changsoo), conducted a field study on major sharing at Sumalli Deulgukhwa Village and Kumho Hwasun Resort in Hwasun on the 25th and 26th.

This field study was designed for students to plan and create village travel content themselves, based on theories of tourism marketing and content production. In particular, students produced content to promote tourist attractions using online platforms such as social media and blogs, learning how to maximize the effectiveness of digital promotion.

The students visited Sumalli Deulgukhwa Village in Hwasun, greeted the residents, and examined the current status of village tourism-related business operations. They also participated in cleaning and environmental maintenance activities in the village, taking time to reflect on sustainable tourism. In addition, they enhanced their practical skills through the process of editing and producing the videos they filmed.

This field study not only deepened the Tourism Management students’ understanding of their major, but also allowed them to experience the positive effects of tourism in cooperation with the local community. Through the practice of sustainable tourism, students had the opportunity to grow as responsible tourism professionals and carried out meaningful activities to promote coexistence with the local community.

This content was produced with the assistance of AI translation services.