"300 KRW per 100ml"... Seven Eleven launches 'extremely cost-effective beverage' with Lotte Mart

Joint Development by 7-Eleven and Lotte Mart
1.5L for 4,500 Won... 50% Cheaper Than Market Price
Seven Select Goheung Yuzu Ade Also Available

Convenience store 7-Eleven announced on the 26th that it will launch an extremely cost-effective large-capacity private brand (PB) pouch beverage through joint development with Lotte Mart.

Earlier, 7-Eleven and Lotte Mart formed a 'PB Development Council' last year and have been working hard on product development. This is to introduce various PB products that lower prices and improve quality based on a 'cost advantage' strategy.

Four types of Seven Select large-capacity pouch drinks from Seven Eleven. (Photo by Seven Eleven)

The jointly developed products being introduced this time are four types of 'Seven Select Large-Capacity Pouch Beverages.' These include three types of 'Seven Select Americano (Real Black, Sweet, Hazelnut Flavor)' and 'Seven Select Peach Iced Tea.' With a generous capacity of 1.5ℓ, the price is 4,500 won. At 300 won per 100㎖, it is about 50% cheaper compared to regular pouch beverages sold on the market.

The three types of Seven Select Americano use 100% Arabica Brazilian coffee extract. They are characterized by a subtle spread of fruity and floral aromas. Seven Select Peach Iced Tea is a product made by blending peach and Chilean black tea. It can also be enjoyed as the so-called 'Ashatchu' (adding a shot to iced tea) by mixing it with coffee.

Along with this, 'Seven Select Goheung Yuzu Ade' is also introduced. This product uses yuzu selected from Goheung-gun, the largest yuzu production area in Korea. Previously, in 2023, 7-Eleven signed a 'Business Agreement for the Activation of Distribution of Agricultural and Marine Products in Goheung-gun.' This product was developed as part of that agreement.

Lee Si-cheol, MD of the 7-Eleven Ready-to-Eat Food Team, said, "Based on collaboration between affiliates, the product was developed focusing on cost reduction and quality improvement by maximizing the strengths of both companies," adding, "We will continue to develop various products that can create positive synergy for both partners and customers and accelerate joint sourcing efforts."

This content was produced with the assistance of AI translation services.