Hyundai Department Store Group Donates 400 Million Won for Wildfire Damage Recovery

Relief Donations Delivered to the National Disaster Relief Association
Emergency Fundraising Campaign with Customer Participation Also Underway

Hyundai Department Store Group announced on the 26th that it plans to provide a total of 400 million KRW, including its own relief donations and funds raised through a voluntary customer donation campaign, to support the wildfire-affected areas.

First, 300 million KRW in donations will be delivered to the National Disaster Relief Association to ensure prompt recovery of the wildfire-affected sites and swift support for the residents in the affected areas. The donated relief funds will be used for providing daily necessities to disaster victims and operating evacuation facilities.

In addition, the group will launch an emergency wildfire relief fundraising campaign targeting customers through its integrated membership H Point application (app). The campaign, which runs until the 13th of next month, allows customers to donate their H Points, and the group will match the total amount donated by customers up to 100 million KRW, which will also be donated to the National Disaster Relief Association.

Starting from the 31st, Hyundai Department Store plans to sequentially hold events supporting the sales channels for agricultural and livestock products from the Sancheong region in Gyeongnam at 11 stores in the Gyeongin area. They plan to help affected farmers by selling Sancheong specialty products such as black pork, strawberries, and wild vegetables at up to 50% discounted prices.

A Hyundai Department Store Group official said, “We hope this will help the rapid recovery of the areas severely damaged by the sudden large-scale wildfire and support the affected residents in returning to their daily lives, even if only a little.”

This content was produced with the assistance of AI translation services.