ABL Life Signs 6-Year Consecutive Sponsorship Deal with NC Dinos

On the 25th, ABL Life announced that it has signed a sponsorship agreement with the professional baseball team NC Dinos as part of its sports marketing strategy to strengthen brand awareness, continuing its sponsorship for the sixth consecutive year.

Since first partnering with NC Dinos in 2020, ABL Life has maintained continuous collaboration for six years. In the upcoming 2025 KBO League regular season, the ABL Life brand logo will be displayed on the left side of the NC Dinos players' caps to increase corporate recognition and expand consumer engagement. Branding exposure will also be carried out using key areas of the Changwon NC Park home baseball stadium, including the main scoreboard and ribbon boards. Additionally, a naming rights marketing strategy will be implemented by naming the premium seats as the ‘ABL Life Premium Seats.’

Through this sponsorship, ABL Life and NC Dinos plan to continue their social contribution program, the ‘Kidari Ajusshi Campaign,’ which invites underprivileged children in the region to enjoy baseball games.

Eun Jae-kyung, Executive Director of Sales Channels at ABL Life, stated, “Despite the downturn in games last year, professional baseball recorded a total attendance of 10 million and a cumulative viewership of 250 million, solidifying its status as a national sport. As sports marketing is an important channel for ABL Life to communicate directly with customers, we will continue to carry out various marketing activities to become a more familiar brand to our customers.”

This content was produced with the assistance of AI translation services.