Samjin Eomuk Wins Brand Power Award for 5 Consecutive Years... Proving Its Status as the Leading K-Eomuk

Ranked No. 1 in the Processed Seafood Products Category
at the 27th Korea Brand Power Index Survey

Samjin Eomuk (CEO Park Yongjun) has secured the top position for the fifth consecutive year in the '2025 27th Korea Brand Power Index (K-BPI) in the Processed Seafood Products category,' hosted by the Korea Management Association Consulting (KMAC).

The 'Korea Brand Power Index (K-BPI)' is an index that measures the brand competitiveness of products, services, and companies representing each industry in consumer life. It selects representative brands for each industry sector through one-on-one interviews with 12,800 consumers nationwide.

Samjin Fishcake Brand Power Awarded First Place for Five Consecutive Years Poster.

This survey was conducted over approximately three months, from October last year to January this year, targeting men and women aged 15 to under 60 who are engaged in domestic consumption activities in Seoul and six major metropolitan cities (Busan, Daegu, Gwangju, Ulsan, Daejeon, Incheon).

In particular, Samjin Eomuk achieved high scores in both brand awareness and loyalty power in this survey, increasing its total score by about 80 points compared to the previous year and firmly maintaining its No. 1 position for five consecutive years.

Celebrating its 72nd anniversary this year, Samjin Eomuk has insisted on using high-quality ingredients and a high content of fish meat, leading the growth of the eomuk industry by developing eomuk, once regarded simply as a side dish ingredient, into bakery-style snacks.

Recently, the company has also been continuously researching and developing new types of products utilizing fish protein, the foundation of eomuk. They have devised a powder-type product that retains the nutrition of fish protein and officially participated in 'CES 2025,' the world's largest IT and home appliance exhibition, with this product.

To celebrate its five-year streak as No. 1 in the Processed Seafood Products category of the '27th Korea Brand Power Index Survey,' Samjin Eomuk is holding various customer appreciation events.

On the official Samjin Eomuk online mall, up to 30% discounts and limited quantity 1+1 events on selected products will be available until the 9th of next month. Additionally, on the official Samjin Eomuk Instagram account, customers who leave congratulatory comments on the event post will have a chance to win generous gifts through a drawing.

Park Yongjun, CEO of Samjin Eomuk, said, "Achieving the No. 1 position in the Korea Brand Power Index for five consecutive years was only possible thanks to the love and support of our customers," and added, "We will continue to do our best to become a brand that customers can trust."

Samjin Eomuk was recognized for its long tradition and history by receiving the 'Minister of SMEs and Startups Award' at the '2024 Korea 100-Year Enterprise' event hosted by the Ministry of SMEs and Startups.

This content was produced with the assistance of AI translation services.