Ceragem Selected as No.1 in K-BPI Healthcare Sector for 5 Consecutive Years
Ranked First in KPEI for Eight Consecutive Years
Ceragem announced on the 25th that it has been selected as the number one brand in the healthcare sector of the 27th Korea Industry Brand Power Index (K-BPI) for five consecutive years.
K-BPI is the first domestic brand evaluation model developed in 1999 by the Korea Management Association Consulting. It conducts consumer surveys on products and services in major domestic industries and quantifies brand competitiveness into an index. In this survey, Ceragem received high scores in indicators such as brand awareness and loyalty, securing the top position for five consecutive years.
Prior to this, Ceragem was also ranked first for eight consecutive years in the 12th Korea Industry Purchase Confidence Index (KPEI) survey held on the 21st, jointly organized by the Korea Marketing Association and Consumer Evaluation. KPEI is an index that evaluates the reliability and safety consumers consider when purchasing products.
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A Ceragem representative said, "Being consecutively ranked first in both the K-BPI and KPEI surveys is a meaningful result that recognizes the excellence of the Ceragem brand by consumers," adding, "We will continue to strive to contribute to consumers' healthy lives based on differentiated product technology and the best service."
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