Thinkware, No.1 in Brand Power for Navigation and Black Box in Korean Industry

iNavi Maintains Top Spot for 19 Consecutive Years in Navigation
and 13 Years in Black Box Categories

Thinkware announced on the 25th that its flagship brand ‘iNavi’ was selected as the number one brand in the navigation category for 19 consecutive years and in the black box category for 13 consecutive years in the ‘2025 Korea Industry Brand Power (K-BPI)’ survey conducted by the Korea Management Association Consulting.

Now in its 27th year, the ‘Korea Industry Brand Power’ index measures brands of products and services in various industries that hold significant importance in the daily lives of consumers, annually publishing results on brand awareness, loyalty, and overall brand power. Thinkware’s flagship brand ‘iNavi’ scored 519.3 points and 731.9 points out of 1000 in the navigation and black box categories respectively, securing first place in both.

Thinkware has continued steady growth by consistently gaining consumer recognition through innovative technology that reflects customer demands and high-quality products. In September last year, the company launched the cutting-edge black box ‘iNavi QXD1 Plus,’ equipped with ‘iNavi Vision AI,’ which combines an object recognition algorithm based on the Ambarella CV autonomous driving platform with deep learning technology.

This product deep-learns from over 500,000 driving data points to recognize and record objects and vehicle license plates more accurately. In particular, the parking recording function detects approaching objects in real time and precisely records only necessary situations. In the event of an accident, it immediately sends impact alerts along with the vehicle number to a smartphone based on improved object recognition rates, enabling quick response.

A Thinkware representative stated, "We will continue to prioritize customer satisfaction and strive to provide more perfected products and services to build trust."

This content was produced with the assistance of AI translation services.