Kyungdong Navien Ranks No.1 in Three Categories of Korea Industry Brand Power

Ranked No. 1 for 4 Consecutive Years in Ventilation Air Purifiers,
8 Years in Electric Ranges, and 18 Years in Combination Ovens
Recently Launched "Navien Magic," Introducing a New Kitchen System

Kyungdong Navien announced on the 25th that it was selected as the No. 1 brand for 4 consecutive years in the ventilation air purifier category, 8 consecutive years in the electric range category, and 18 consecutive years in the combination oven category at the 27th Korea Industry Brand Power (K-BPI). The Korea Industry Brand Power is a brand evaluation system organized by the Korea Management Association Consulting, which measures brand awareness and loyalty of products and services and announces the No. 1 brand in each category.

First, Kyungdong Navien’s ventilation air purifier is an “indoor air quality management solution” that provides air purification and ventilation simultaneously. While purifying indoor air with the air purification function, the clean filter system equipped with UV-LED filters the outside air cleanly and supplies it indoors. The polluted indoor air is discharged outside through a heat exchanger that recovers thermal energy, enabling energy savings of up to 72% in winter and 36% in summer for heating and cooling. Additionally, users can select operation modes suitable for different situations, such as “Cooking Mode,” which exhausts cooking fumes and supplies fresh outside air intensively; “Sleep Mode,” which operates quietly for a comfortable sleeping environment; and “Bypass Mode,” which assists cooling during transitional seasons.

Last year, Kyungdong Navien acquired the sales rights for gas ranges, electric induction ranges, and electric ovens from SK Magic and launched the kitchen appliance brand “Navien Magic” by adding range hoods and microwave ovens. Among these, the electric induction range and electric oven products inherited SK Magic’s brand power, achieving No. 1 for 8 consecutive years in the K-BPI electric range category and 18 consecutive years in the combination oven category. The “Navien Magic Electric Induction Range” allows for tastier and faster cooking through the “SUPER FLEX Zone,” which offers high heat output and accommodates large cookware. The electric oven provides various cooking functions even in a compact size, enhancing space utilization.

Kyungdong Navien offers an integrated “indoor air quality management solution” through the linkage of “Navien Magic” kitchen appliances and ventilation air purifiers. When cooking starts on the induction range, the suction power of the 3D air hood is adjusted according to the heat level. The 3D air hood forms air curtains from the front and both sides to exhaust cooking fumes and prevent them from spreading indoors. Additionally, it removes ultrafine dust quietly with a low-noise motor operating at low airflow. At the same time, the ventilation air purifier supplies fresh air indoors. Through this, Kyungdong Navien creates a pleasant kitchen environment and further manages the overall indoor air quality comprehensively.

Kim Yong-beom, Executive Vice President of Sales and Marketing at Kyungdong Navien, said, “Kyungdong Navien is expanding efforts to realize a comfortable living environment by recently launching ‘Navien Magic.’ We will continue to strengthen the synergy between ‘Navien Magic’ and the ‘ventilation air purifier’ to provide a differentiated indoor air quality management solution.”

This content was produced with the assistance of AI translation services.