'Gana Chocolate' Turns 50... Transforms into a Dessert Brand

Lotte Wellfood Collaborates with Chef An Seongjae for Ghana Chocolate Marketing
Special Exhibition 'Atelier Ghana' to Be Held Starting from the 30th of Next Month

Lotte Wellfood, celebrating the 50th anniversary of the launch of 'Ghana Chocolate' this year, has released a brand film in collaboration with Chef An Seongjae and is strengthening its marketing activities. Starting from the 30th of next month, a special exhibition titled 'Atelier Ghana' will be held, showcasing various Ghana chocolates released over the past 50 years.

Lotte Wellfood is the only company in Korea equipped with cacao bean processing facilities, directly processing raw beans to make chocolate. Ghana Chocolate is estimated to have recorded a total cumulative sales amount of approximately 1.3 trillion KRW from its launch until 2023, which translates to about 6.6 billion boxes in quantity. This amount is enough for every Korean citizen to consume more than 120 pieces each. From the day Ghana Chocolate was introduced until the end of December 2023, approximately 4 pieces were sold every second.

Ghana 50th Anniversary Commemorative Package Collection. Lotte Wellfood

Recently, they launched 'Premium Ghana,' an upgraded top-tier brand of Ghana with enhanced taste and quality, strengthening its positioning as a 'chocolate dessert' brand. Since 2021, Lotte Wellfood has been communicating with consumers by actively promoting the campaign 'Ghana, becoming a dessert,' aiming to give the Ghana brand a new image as a 'dessert.' The Premium Ghana lineup is also expanding. Including the three types released in January?▲Premium Ghana Hazelnut ▲Premium Ghana Langue de Chat Chocolat ▲Premium Ghana Langue de Chat Mocafresso?they currently operate a total lineup of 10 varieties.

A Lotte Wellfood representative explained, "Based on 50 years of brand heritage, we aim to instill the perception of the brand as fitting for a 'chocolate dessert,' beyond just a 'national snack,' to a new generation of consumers."

This content was produced with the assistance of AI translation services.