Web Variety Live Broadcast 'Eomka Chance' Season 3 Launch

CJ OnStyle accelerates external content commerce channels
Deepening interactive communication with moms through 'Eomka Chance'
Expanding video content IPs to YouTube, TikTok, and more

CJ OnStyle is accelerating the expansion of its content commerce external channels beyond mobile apps and TV.

Earlier this month, CJ OnStyle launched season 3 of the YouTube web variety live show 'Eomka Chance.' First introduced last year, Eomka Chance is a real-talk web variety show on YouTube targeting moms in their 30s and 40s. Both seasons 1 and 2 recorded high view counts in a short period. It has been recognized as a new-concept content commerce on YouTube live broadcasts.

CJ OnStyle Mega Mobile Live Show Season 2 Program Posters. (Photo by CJ OnStyle)

The core of season 3 is deep interactive communication with moms. Each episode features newly revamped talk topics, products, and platforms. Starting from season 3, a dedicated 'Eomka Chance' section has been established in the CJ OnStyle mobile app, strengthening the connection between external channels such as YouTube and TikTok and the CJ OnStyle app. It can also be found in the Style Collection section on 'TVING.'

CJ OnStyle aims to achieve commerce innovation this year by building a video content IP universe that spans mobile live broadcasts and TV. They plan to increase mobile and TV video content IPs to 50 and diversify content formats such as short-form and mid-form, expanding IPs to external video platforms like YouTube, TikTok, and Instagram.

The gateway to the IP universe was opened by 'Get It Beauty.' Get It Beauty is characterized by dualization of concepts, products, and MCs according to the characteristics of mobile and TV channels. Fashion IP 'Han Ye-seul's What to Wear Today' season 2 and living IP 'Ahn Jae-hyun's Brief Indoor Break' season 2, both first aired last month, are successfully capturing both buzz and sales.

This content was produced with the assistance of AI translation services.