Yeongdeok County Signs MOU with Emart to Discover Local Specialty Products

Development of New Products Using Red Snow Crab
Public-Private Cooperation Expected to Drive Mutual Growth

Yeongdeok County in North Gyeongsang Province signed a business agreement with Emart Co., Ltd. on the 19th to develop high value-added products using red snow crab, one of the region's specialties, and to secure a driving force for local economic growth.

Yeongdeok County Signs Business Agreement with E-Mart to Discover Local Specialty Products. Photo by Yeongdeok County

The main points of this agreement include the development and launch of special products to promote Yeongdeok red snow crab, as well as promotions and marketing to expand sales of these products.

In response to the recent trend of "Loconomy," which prioritizes the purchase of local products and services, Yeongdeok County will collaborate with Emart's Peacock Development Team to introduce products that embody regional premium quality and uniqueness, aiming to satisfy customers across various generations.

Currently, Emart's Peacock Development Team is developing six meal kit products using Yeongdeok red snow crab. Starting with red snow crab chips in March, they plan to sequentially launch crab meat cream croquettes, crab shell-flavored fried rice, chewy crab meat pancakes, crab meat coconut cream curry, and crab meat soup by April. These products will be sold at 130 out of 137 Emart offline stores nationwide and on SSG.com online.

In addition to red snow crab, Yeongdeok County plans to develop and launch additional products using various high-quality seafood from the region in the future.

Kim Kwangyeol, the county governor, stated, "Through this agreement with Emart, we will strive to ensure that high-quality seafood produced in the region reaches more consumers, which will not only increase the income of local fishermen but also serve as a turning point to enhance the value of our regional brand."

This content was produced with the assistance of AI translation services.