Limpid Introduces Freeze-Dried Prescription Pet Food Brand 'Dr. Trusty'

Securing Production Line Through Acquisition of Atti Food
The Era of Freeze-Dried Prescription Pet Food Officially Begins

Domestic bio pet food startup Limpid announced on the 19th the official launch of its freeze-dried prescription food brand ‘Dr.Trusty’.

Limpid strategically acquired freeze-dried pet food manufacturer Atti Food to secure its own production line. Atti Food is a company recognized for its competitiveness in producing mixed feed using freeze-drying technology in Korea. Limpid has established a vertically integrated system from research and development to production.

‘Dr.Trusty’ was created by nutrition internal medicine veterinarians who directly designed disease-specific nutritional formulas for pets suffering from various conditions such as diabetes, food allergies, and pancreatitis. Limpid’s Chief Technology Officer (CTO), veterinarian Changtae Kim, explained, “Unlike high-temperature and high-pressure frying methods, the freeze-drying process causes less nutrient destruction and minimizes the formation of advanced glycation end products, which are a cause of chronic diseases.” He added, “We researched formulas suitable for pets with diseases to simultaneously enhance palatability and efficacy.”

Limpid also announced plans to establish a joint venture clinical trial center (CRO) specializing in pet food in collaboration with Kyungpook National University. This is expected to enable more specialized acquisition of veterinary research and clinical data.

Heesoo Kim, CEO of Limpid, stated, “Although pets are increasingly aging and suffering from chronic diseases like humans, there have been no domestic or international cases of prescription food made with freeze-drying technology that has proven high palatability. We will set a new standard for pet health management by combining the advantages of freeze-dried food with the expertise of professional veterinarians.”

This content was produced with the assistance of AI translation services.