Boryeong City and Seoul Tourism Organization Sign MOU to Boost Tourism

Promotion of Boryeong Mud Festival Tourist Train
and Other Collaborative Initiatives

Boryeong City in South Chungcheong Province and the Seoul Tourism Organization signed a memorandum of understanding (MOU) on the 18th at the Boryeong City Hall Situation Room to promote mutual growth and strengthen cooperation in regional tourism.

This agreement aims to revitalize tourism through joint promotions to attract tourists and the exchange of tourism policies.

Through this MOU, the two organizations plan to collaborate on various projects, including the exchange of tourism information and policies, joint development of tourism content and infrastructure, and the creation of sustainable tourism policies.

In particular, the agreement includes multifaceted cooperation strategies to expand the global promotion of the Boryeong Mud Festival.

The main initiatives include operating the Boryeong Mud Festival tourist train (Boryeong Mud Train), attracting international tourists through influencer invitation fam tours, collaboration between mud cosmetics and Seoul Tourism Organization merchandise, and offering discounts for mud beauty healing center experiences to Seoul citizens and foreign tourists.

Mayor Kim Dongil stated, "Through collaborative projects linking major festivals and tourism content of both organizations, we will further vitalize the global Boryeong Mud Festival," adding, "Based on cooperation with the Seoul Tourism Organization, we will strengthen the competitiveness of Boryeong tourism and advance as a global marine leisure tourism city."

Meanwhile, Boryeong City has conducted continuous consultations with the Seoul Tourism Organization for several months to derive cooperation plans that maximize mutual benefits, and with this agreement, full-scale collaborative projects will be launched.

This content was produced with the assistance of AI translation services.