E-Land Retail Expands NC Fix Store... "Strengthening Competitiveness of Urban Outlets"

Direct Bulk Purchase of Off-Season Products
Over 4,000 Items from 240 Brands
Up to 90% Discount

E-Land Retail announced on the 19th that it will open an off-price store 'NC Fix' at NC Songpa in Songpa-gu, Seoul, expanding the existing space by more than twice.

An Off-Price Retailing Store (OPR) is a distribution format that sells various overseas brand clothing at significantly discounted prices on a regular basis. It forms a market worth about 100 trillion won worldwide, centered in the United States.

NC Fix, an off-price store located in Munjeong-dong, Songpa-gu, Seoul. (Photo by E-Land Retail)

E-Land Retail launched NC Fix in 2013 as the first major retailer to do so. Here, they purchase large quantities of famous brand off-season products directly and sell them at reasonable prices. The fourth-quarter sales of NC Fix, which opened at NewCore Outlet Cheonho in October last year, more than doubled compared to the previous quarter.

With the expansion opening of NC Fix Songpa, the scale of product procurement has increased more than threefold. It offers about 4,000 products from 240 brands, including overseas brands preferred by people in their 20s and 30s, global SPA brands, as well as contemporary and luxury brands favored by those in their 40s and 50s.

Through this renewal, E-Land Retail adds a luxury brand product line. Products from its own luxury select shop 'Luxury Gallery' will be integrated into NC Fix's 'Gold Label.'

NC Fix emphasizes its strength in selling popular brand products at 50-80% discounted prices. In the newly established 'Super Price Zone,' products are sold at discounts of up to 90%.

E-Land Retail cited its product sourcing capabilities as the reason for gaining price competitiveness. Product sourcing MDs reside in the US and Europe, directly purchasing products from trademark owners to reduce intermediary fees and expanding stores through its own channels to increase discount rates.

The expansion opening of NC Fix is interpreted as a move to strengthen competitiveness as an 'urban outlet.' An E-Land Retail official said, "Customer interest, sparked by experiences of overseas travel and exposure to OPR stores like TJ Maxx and Ross in the US, is leading to increased sales," adding, "We will maximize competitiveness as an urban outlet by placing core offline store content on the first floor and linking fashion and food and beverage stores."

This content was produced with the assistance of AI translation services.