Cheongho Strengthens Presence in European Market, Receives 'Nice' Feedback Locally

Global Performance Up Over 50%
Targeting Europe and Beyond Based on North American Success

Cheongho Nice is targeting the European market. It is evaluated that the company is confirming its potential by focusing on products that showcase technological excellence, such as ice-making water purifiers. Following North America, Europe is expected to become a key global hub for Cheongho Nice.

On the 18th, Cheongho Nice announced plans to more aggressively target the European market this year based on its own brand established last year. Previously, Cheongho Nice supplied products to local distributors through methods such as Original Design Manufacturing (ODM), but since last year, it has started to launch products under the brand name ‘Cheongho.’ Moving forward, the company aims to operate under its own brand within Europe to increase brand awareness and establish a solid presence.

This own-brand effect is also reflected in sales performance. Cheongho Nice recorded over 50% annual sales growth, receiving the $20 million export award in 2023 and the $30 million export award last year.

Cheongho Nice began exporting to overseas markets from 1994, the year after its establishment, and currently offers water purifiers in about 66 countries including North America, Asia, and Europe. Cheongho’s strategy is to develop export-exclusive products tailored to each country’s local demand through customized strategies. A representative example is the recognition of its technological prowess by offering competitively priced products with large-capacity ice-making functions, matching the active ice machine market in North America, which is its largest market.

Visitors are viewing products at the Cheongho Nice booth at 'Aquatech Amsterdam 2025.' Provided by Cheongho Nice

The sensitivity to coffee in the European market was a key point of attack. This is why products like ‘WhiCafe,’ which combines a coffee machine and an ice water purifier, were promoted. Since first launching a coffee machine that produces ice in 2014, Cheongho Nice has continuously developed and applied new technologies to its products. Due to Europe’s geographical characteristics, where limestone bedrock causes calcium to dissolve in groundwater, a culture of buying bottled water has developed. Cheongho Nice’s products attracted attention because they can brew coffee with clean water filtered through their filters.

Among its flagship products, the ice-making water purifier, which has proven its technological capabilities in North America and is actively exported, along with newly introduced built-in water purifiers, are drawing interest. These products are characterized by their high space efficiency.

At the international water industry exhibition ‘Aquatech Amsterdam 2025,’ held in Amsterdam, Netherlands, for four days starting from the 11th of this month, Cheongho Nice showcased these differentiated products to more than 100 overseas buyers. The company expects tangible export results. Aquatech, held in Amsterdam since 1964, is the largest water industry exhibition where water purifier and water treatment experts and companies from around the world participate. A Cheongho Nice official said, "Based on product development and manufacturing technology, we will actively introduce products that meet the needs of buyers from various countries and continue to expand our presence in overseas markets."

This content was produced with the assistance of AI translation services.