"My Desired Spring" Everland, Sanrio Tulip Festival Opens on the 21st

Sanrio Characters Collaboration... Sensory Character Content
Nine Characters Appear, from Hello Kitty and Kuromi to Hangyodong

Everland will hold a tulip festival with Sanrio Characters again this year, starting from the 21st.

Samsung C&T Resort Division announced on the 17th that it will expand its collaboration with the global IP (intellectual property) Sanrio Characters, which debuted last year, to offer even more diverse character content at this year’s Everland Tulip Festival. Visitors can experience the first-ever original Sanrio Characters performance in Korea, along with a variety of character content, among approximately 1.2 million spring flowers of over 100 species.

Everland Four Seasons Garden, where spring flowers such as tulips, daffodils, and muscari are in full bloom. Provided by Samsung C&T Corporation

At Everland, from the 21st of this month until June 15th, visitors can enjoy a fantastic sensory experience of characters through themed zones, attractions, performances, food, and merchandise, based on the story of Sanrio Characters gathering to hold a Flower Carnival. This year’s festival features nine Sanrio Characters, including last year’s popular Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco, and Pompompurin, as well as new characters gaining popularity among the MZ generation such as Hangyodong, Kerokerokeroppi, and Usahana.

The character experience spaces will expand throughout the park, from the main gate to the gardens, including the Four Seasons Garden, Global Fair, Magic Land, and Festival Content Zone. The plan is to maximize immersion from the moment visitors enter Everland until they leave. The main festival stage, the approximately 10,000㎡ Four Seasons Garden, will feature 11 Sanrio Characters themed zones where visitors can experience stories of each character alongside beautiful and vibrant spring flowers.

At the Windmill Stage, there will be a large approximately 7-meter-high Cinnamoroll sculpture (ABR) along with themed food trucks. Visitors can enjoy limited daily servings of popcorn containers shaped like Cinnamoroll and soda-flavored ice cream.

At the carnival game area of the “Rising Star” Hangyodong, visitors can participate in a lucky roulette game to win character goods, and at the central fountain, they can find a giant 360-degree rotating Kerokerokeroppi wish fountain.

Additionally, a signature photo spot will be set up in the flower bed in front of the large LED screen, featuring a large three-dimensional topiary of Hello Kitty’s face, the carnival leader, recreated using fresh spring flowers, which is expected to be very popular.

Notably, this location will host Korea’s first original performance featuring Sanrio Characters every day. The performance, held twice daily, will feature popular characters such as Hello Kitty, Cinnamoroll, Kuromi, and Pompompurin appearing alongside the host to perform cute dance routines to lively music.

Everland Four Seasons Garden, where spring flowers such as tulips, daffodils, and muscari are in full bloom. Provided by Samsung C&T Corporation

Visitors can also experience My Melody’s Flower Balloon Garden, Pompompurin’s Flower Circus, and Pochacco’s Marching Band Garden. Kuromi’s Fortune-telling Garden is connected to Kuromi’s Fortune Station located at the Alpine entrance Festival Content Zone, offering an expanded character experience through story and interaction. At Kuromi’s Fortune Station, celebrating Kuromi’s 20th anniversary this year, visitors can follow the story of Kuromi transforming into a fortune teller and have their fortunes told by a professional tarot reader, along with activities such as decorating photo cards and pouches.

There are also attractions where visitors can experience Sanrio Characters in a unique way alongside rides. Magic Land will feature a Cinnamoroll-themed zone. The Sky Dancing, a circular train that spins and rises into the air like making magical cotton candy, will be decorated as a Cinnamoroll character attraction resembling clouds, with Cinnamoroll cotton candy and popcorn sold nearby. The festival train circulating the Four Seasons Garden and the gondola lift Sky Cruise, which quickly transports visitors from the main gate to the garden, will also be themed with Sanrio Characters.

Food and merchandise collaborations with Sanrio Characters will be abundantly available. The Garden Terrace, renowned for its splendid spring flower scenery, will transform into a Sanrio Characters-themed restaurant, introducing 13 new character menu items including Cinnamoroll Beef Stew, Hello Kitty Chicken Salad, and Kuromi Berry Donut, covering meals, snacks, and beverages.

Furthermore, at stores such as Rose Gift and Lashion Memorium, 45 limited-edition goods exclusive to Everland will be available, including Sanrio Characters dolls dressed in cast costumes from rides like Amazon Express and Lost Valley. In total, visitors can find 340 types of Sanrio Characters merchandise.

This content was produced with the assistance of AI translation services.