Innocean Wins Most Awards in Korea at 'Ad of the Year'... 'Revival of the Family' Takes Top Prize

One Grand Prix, Two Grand Prizes, and Three Excellence Awards Won
KCC Construction Switzen's "Revival of the Family" Wins Grand Prix

Innocean announced on the 17th that it won the Grand Prix, the highest award, at the 32nd 'Advertising of the Year' awards. In addition, it achieved a total of six awards, including two grand prizes and three excellence awards, setting a record for the most awards won by a domestic agency.

KCC Construction Switzen's 'Revival of the Family' Campaign. Provided by Innocean.

Now in its 32nd year, the Advertising of the Year awards are given to campaigns executed over the past year that demonstrate outstanding achievements in communication strategy, creativity and originality, campaign effectiveness, and social impact. The awards are organized by the Korean Advertising Association.

The Grand Prix winner at this year's Advertising of the Year was KCC Construction Switzen's 'Revival of the Family' campaign. The campaign was highly praised for emotionally conveying the essential meaning and value of 'home' and the preciousness of sharing a meal with family.

Featuring five videos including soy sauce egg rice made by dad, spicy tteokbokki comforting a daughter, and dried pollack seaweed soup expressing birthday wishes, the campaign warmly depicted moments of sharing simple, carefully prepared meals for each other instead of extravagant dishes.

It conveyed that a home is more than just a living space; it is a place where family members build bonds by eating together, allowing viewers to reflect once again on the fading meaning of family. This message resonated deeply with many viewers and received high acclaim.

Additionally, Innocean won two grand prizes for Hyundai Motor Company's '100 Million Units Production Achievement Commemoration, Grateful Companionship Awards' and Hyundai Motor Group's 'Saryuk, Sachil - Firefighter Recovery Support Hydrogen Electric Bus' campaigns.

Furthermore, KakaoBank's 'Changing Finance, Changing Life,' Nexon Korea Sudden Attack's 'Mom, Dad, Sorry,' and Hyundai Motor Company's 'Hyundai Certified Used Car Brand Campaign' each received excellence awards.

This content was produced with the assistance of AI translation services.