KakaoBank Wins Grand Prize at the Korea Advertising Society's 'Ad of the Year' Awards

Selected in the TV Commercial Category for the 'Changing Finance, Changing Life' Campaign
KakaoBank is the Only Financial Company Chosen as an Awardee

▲A scene from Kakao Bank's "Changing Finance, Changing Life" brand campaign, which won the Grand Prize in the TV Commercial category at the 32nd Annual Advertising Awards hosted by the Korean Advertising Association. Provided by Kakao Bank.

KakaoBank announced on the 14th that it won the Grand Prize in the TV Commercial category at the '32nd Advertising of the Year Awards' hosted by the Korean Advertising Association.

The 'Advertising of the Year Awards' is the largest academic association-sponsored advertising contest in Korea, held by the Korean Advertising Association since 1993. For this award, a panel of about 100 judges comprehensively evaluated 257 entries based on creativity, impact, and other criteria to select the final winners.

KakaoBank was the only financial company selected as an awardee at this advertising contest. KakaoBank's 'Changing Finance, Changing Life' brand campaign was praised for successfully capturing the voices of ordinary customers in their daily lives, creating a strong sense of empathy.

This brand campaign video tells the story of KakaoBank's journey of 'inclusive finance' through technological innovation since its launch in 2017, becoming a financial app used by half of the nation's population. KakaoBank expressed its efforts to provide convenient financial services for customers through stylish visuals featuring innovations such as the first bank without a 'public certificate,' '26-week savings,' 'KakaoBank mini,' 'non-face-to-face mortgage loans,' and 'individual business banking.'

The video has been released not only on TV but also on KakaoBank's official YouTube channel, where it has garnered over 26 million cumulative views, receiving a warm response.

Last year, KakaoBank won the '2024 Consumer-Selected Good Advertising Award' with the advertisement 'The Beginning of a Personal Safe for Everyone,' showcasing KakaoBank's unique campaigns and striving to effectively deliver helpful information to customers.

A KakaoBank representative said, "We are very pleased to receive this award for a video that tells the story of KakaoBank, which has always prioritized customer convenience," adding, "We will continue to put customers first and work hard to present good content that resonates with them."

This content was produced with the assistance of AI translation services.