Lotte ON Supports 300 Fashion and Beauty Small Businesses to Enter Online Market

2025 Online Brand Small Business Development Project
In Collaboration with the Ministry of SMEs and Startups and the Korea Small Business Distribution Center
Recruiting Participating Small Businesses Until the 20th

Lotte On, the e-commerce platform of Lotte Shopping, announced on the 13th that it will operate the '2025 Online Brand Small Business Development Project (TOPS)' in collaboration with the Ministry of SMEs and Startups and the Korea Small Business Distribution Center to support the online market entry and growth of small fashion and beauty entrepreneurs.

Online Brand Small Business Development Project Recruitment Announcement. Provided by Lotte ON

Lotte On has been selected as the executing agency for this project and plans to focus on supporting 300 small businesses in the fashion and beauty sectors. The project is structured in three stages to help small business owners grow their online brands: basic consulting → sales promotion → market expansion. Given Lotte On's strengths in fashion and beauty, the company stated that it plans to provide multifaceted support to enhance the competitiveness of small fashion and beauty businesses and help them grow into successful online brands.

In the first stage (March to June), Lotte On will provide basic consulting for online market entry and support participation in special online exhibitions. In the second stage (July to October), sales promotion will be assisted through online exhibitions, promotions, and support for marketing expenses. Finally, in the third stage (November to December), support will be provided for operating pop-up stores to expand sales channels.

The support targets are small business owners as defined by the Small Business Act, and Lotte On will only support small business owners selling fashion and beauty products. The application period is until the 20th. Interested small business owners can apply by registering as corporate members on the Panpandaero platform. Afterward, 300 businesses will be selected for the first stage support through document evaluation and a selection committee.

Hwang Hyung-seo, Head of Beauty at Lotte On, said, "Based on Lotte On's expertise in the fashion and beauty sectors, we will actively support small business owners' success in the online market," adding, "We will provide various opportunities to develop sales channels and help ensure sustainable growth."

This content was produced with the assistance of AI translation services.