KB Securities Holds 2025 Core Sales Team Appointment Ceremony

KB Securities announced on the 12th that it held the '2025 Core Sales Tier Appointment Ceremony.'

At the appointment ceremony held on the 7th at KB Securities headquarters in Yeouido, Seoul, 34 Private Bankers (PBs) who achieved the best performance last year in areas such as assets, profits, and overseas stocks based on customer-centric sales were selected and appointed as Star, Master, and StarBK, receiving plaques and gold business cards as awards.

On the 7th, at the '2025 Key Sales Team Appointment Ceremony' held at the KB Securities headquarters in Yeouido, Seoul, PBs selected as key sales team members, including Lee Hong-gu, CEO of KB Securities (seventh from the left in the front row), are taking a commemorative photo. Photo by KB Securities

The Core Sales Tier system is KB Securities' unique 'PB Officer System,' introduced in 2017 to strengthen PB capabilities and is now in its ninth year. It is awarded to PBs with the highest capabilities within KB Securities and provides various preferential benefits such as executive-level health checkups and reward vacations, offering a sense of achievement and strong motivation.

Additionally, PBs selected for the Core Sales Tier serve as instructors and mentors in the company's internal junior training programs. Through this, KB Securities plans to provide high-quality asset management services by nurturing its own workforce rather than relying solely on external recruitment.

In particular, starting this year, the StarBK category was newly established to represent employees with strengths in stock brokerage, expanding the scope of the Core Sales Tier, which was previously focused on financial product sales (WM), to concentrate on cultivating experts in various fields.

Lee Jae-ok, Head of the WM Business Group at KB Securities, said, "We encourage employees who excel in customer management and utilize them in internal talent development to improve the stability and profitability of customers' assets. As the years go by, both PB capabilities and customer satisfaction are increasing, which makes us proud. Going forward, KB Securities will continue to provide the best PB capabilities as a customer-centric asset management leader, solidifying growth alongside our customers."

This content was produced with the assistance of AI translation services.