Kyungdong Navien Partners with Edward Lee to Promote 'Navien Magic'

Edward Lee Selected as Advertising Model
to Boost Awareness of Newly Launched Navien Magic

Kyungdong Navien announced on the 11th that it has selected renowned chef Edward Lee, who delivered an outstanding performance in the recently popular black-and-white chef series, as the advertising model for ‘Navien Magic,’ a kitchen appliance brand launching in March.

Navien Magic is Kyungdong Navien’s newly launched kitchen appliance brand following the acquisition of gas stove, electric stove, and electric oven business rights from SK Magic in May last year. With the launch of Navien Magic, Kyungdong Navien plans to expand its business scope into kitchen appliances and aims to enhance indoor air quality management by implementing a new kitchen system linked with 3D air hoods and ventilation purifiers, effectively managing cooking fumes.

Kyungdong Navien explained that it selected Edward Lee as the advertising model because his unique culinary philosophy and spirit of challenge, which fuse different cultures and showcase the best dishes in the black-and-white chef series, align with the aspirations pursued by Navien Magic.

Kyungdong Navien unveiled outdoor and online banner advertisements featuring Edward Lee on the 11th and will release TV commercials and digital videos later this month. Various events are also planned to commemorate the launch.

Kim Yongbeom, Executive Vice President of Sales and Marketing at Kyungdong Navien, said, “We expect a positive synergy effect, including raising awareness of Navien Magic, by working with Chef Edward Lee, who possesses both expertise and star power.”

This content was produced with the assistance of AI translation services.