KB Kookmin Card, Employee Hope Walking Donation Campaign on Foundation Anniversary

Sponsorship Fund Created Upon Reaching 100 Million Steps in March
Gifts to Be Delivered to 555 Children at Regional Centers in May

KB Kookmin Card announced on the 4th that it will hold the employee hope walking donation campaign "Wish Dream" to celebrate its founding anniversary. The founding anniversary was on the 2nd.

KB Kookmin Card employees will use the walking donation platform "Big Walk" throughout this month to achieve the target donation step count of 100 million steps, which will create a wish fulfillment sponsorship fund. Through this sponsorship fund, gifts will be delivered to 555 children at regional children's centers nationwide in May.

The campaign is a social contribution activity targeting vulnerable children and adolescents that has been ongoing since 2023. The campaign continues through the voluntary participation of employees. So far, wish gifts have been delivered to 757 vulnerable children and adolescents.

KB Kookmin Card plans to establish a healthy donation culture that all employees can easily participate in daily life through the campaign. They intend to practice a low-carbon lifestyle through "walking donations."

A KB Kookmin Card official said, "All employees will participate in the campaign with one heart and one mind so that the wishes of children, the protagonists of the future generation, can surely come true."

Meanwhile, KB Kookmin Card has set "care" and "coexistence" as core values of social contribution and conducts various social contribution activities targeting children and adolescents. In February, they carried out a project to support school bags and stationery for low-income families' prospective elementary school students. The school bag and stationery support project has been ongoing for 11 consecutive years.

In addition, they operate various projects such as digital education for rural youth, art, physical education, and music education for disabled youth, Korean language education for youth from global families, and financial education for youth.

This content was produced with the assistance of AI translation services.