HD Hyundai Construction Equipment Secures Order for 557 Construction Machines in Middle East and Turkiye

Benefiting from Middle Eastern Infrastructure Investments in Saudi Arabia and Qatar
First Sale of 80-Ton Excavator in the UAE Marks Entry into Mining Sector

HD Hyundai Construction Equipment is expanding its presence by securing large-scale orders in the Middle East and T?rkiye.

HD Hyundai Construction Equipment announced on the 4th that it secured a total of 557 construction equipment units in major Middle Eastern countries and T?rkiye during January and February. This accounts for more than 40% of last year's total annual sales volume in the region. By region, 333 units were ordered in Middle Eastern countries such as Saudi Arabia, the United Arab Emirates (UAE), and Qatar, and 224 units in T?rkiye. HD Hyundai Construction Equipment plans to sequentially supply products, mainly 20 to 30-ton medium-to-large excavators, to each region by the first half of this year.

An 80-ton class ultra-large excavator, the first order secured by HD Hyundai Construction Equipment in the UAE. Photo by HD Hyundai Construction Equipment

HD Hyundai Construction Equipment analyzed that major Middle Eastern countries are expected to see a recovery in demand for construction equipment as they pursue industrial diversification strategies including tourism, urban development, and mineral mining. Accordingly, the company’s locally tailored sales strategy has yielded results. Leveraging its Dubai branch office as a base and the rapid parts supply capability through the Dubai logistics center, HD Hyundai Construction Equipment led the orders. In the UAE, a major mineral resource holder in the Middle East, the company entered the UAE mining equipment market by selling an 80-ton ultra-large excavator for the first time.

To strengthen competitiveness in the Middle East, HD Hyundai Construction Equipment plans to diversify its product portfolio. In April, it will launch a large block handler optimized for stone transport work at the T?rkiye International Marble Fair. In May, it will hold large-scale customer invitation events in Saudi Arabia and the UAE to introduce new backhoe loader models to the Middle Eastern market.

An HD Hyundai Construction Equipment official said, "Efforts to strengthen the sales network and provide customized solutions tailored to customer needs have led to this achievement," adding, "We will further strengthen our position in the Middle Eastern market by enhancing product competitiveness."

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