LauraStar Luxury Steamer, BOSS Collaboration ITZYPLUS Limited Edition Unveiled

Complete Your Fashion with the IZZI PLUS Garment Care Device

The Swiss high-end garment care brand ‘Laurastar’ and the German premium lifestyle brand Hugo Boss’s BOSS have come together to unveil their first collaboration product that embodies the heritage and sensibility of both brands.

This Laurastar collaboration with BOSS is the first of its kind, targeting men who are fashion-conscious and share a modern lifestyle. The IZZI PLUS steamer, which offers professional tailoring and living care, is set to be released for the first time via pre-order on March 4th through the official Laurastar online store.

BOSS, a premium lifestyle brand, collaborates with top luxury brands based on a modern lifestyle. Recently, following a partnership with the British luxury sports car brand Aston Martin, BOSS has launched collections with global brands like Samsonite, drawing significant attention through continuous launches with brands that pursue a premium lifestyle.

The heritage and technology of the Swiss high-end garment care brand Laurastar combine with BOSS’s restrained and elegant style to create a unique collaboration that offers an experience of a high-end lifestyle.

The IZZI Plus limited edition product from this collaboration features a matte black material that showcases a modern object sensibility and simple style. Laurastar’s exclusive DMS ultra-fine dry steam quickly removes wrinkles from garments and leaves no residual moisture after ironing, offering excellent functional advantages.

Laurastar penetrates fabrics with steam at a high temperature of 150 ℃ and a fast steam speed of 104 km/h, providing volume to the fabric while removing fine dust, house dust mites, viruses, bacteria, and harmful germs remaining inside. The high-temperature, high-pressure steam method enables proper garment care, helping to maintain clothing for a long time.

Moreover, the IZZI Plus is equipped with two types of protective plates, allowing for both garment care and home care. The fabric guard is effective for ironing, garment care, and deodorizing clothes, textiles, and fabric furniture, while the surface guard can be used on everyday objects or hard surfaces, making it possible to maintain a hygienic and neat lifestyle.

Laurastar, well known as a leading brand of garment care machines and steam irons, was established in Switzerland in 1980 and has been specializing in iron research and development for over 45 years. It exports to 55 countries worldwide and is a luxury home appliance brand chosen by more than 33% of Swiss households.

With high-quality steam technology, Laurastar is already an essential steam iron product backstage at famous international fashion shows and among fashion designers. Recognized globally for its excellence, the brand has been selected as one of the eight major inventions by a Swiss magazine and has won numerous awards from prestigious design associations (Red Dot, GOOD Design, IF Design, Paris Innovation Grand Prix) for its luxurious design and practical product planning.

A representative from Gatevision stated, “We hope that experiencing the limited collaboration product between Laurastar and BOSS will upgrade fashion styles to the next level,” adding, “We also hope consumers enjoy a convenient and enjoyable lifestyle through Laurastar’s advanced technological innovations.”

Gatevision, the official importer of Laurastar, is a premium home appliance branding specialist focusing on various marketing plans and branding efforts. This year, it achieved a growth record of over 60% compared to the previous year, targeting consumers as the top garment care machine and steam iron brand in Korea.

Gatevision is a branding specialist company that imports and distributes premium overseas home appliances, continuously discovering premium brands such as Dyson, DJI, Imetec, Arke, Ritter Robot, and Sugav, leading trends and providing valuable lifestyles to consumers.

Meanwhile, pre-purchase benefits and detailed promotional information for the limited collaboration product between Laurastar and BOSS can be found on the official Laurastar online store.

This content was produced with the assistance of AI translation services.