LG U+ Showcases AI 'Ixy' Based Future Living Space at MWC25 [MWC On-site]

Health Monitoring, Smart Safety, and AI Business Optimization
From Command Execution to Proactive User Suggestions

LG Uplus unveiled its future living space 'ixi FutureVillage,' utilizing its artificial intelligence technology 'ixi,' on the 3rd (local time) at the world's largest mobile communication exhibition, 'Mobile World Congress (MWC) 2025,' held in Barcelona, Spain.

Based on 'Assured Intelligence,' this exhibition represents the future living environment of 2050 and is located at the center of Hall 3 in 'Fira Gran Via,' Barcelona. The ixi FutureVillage is set up in a standalone booth for the first time this year by LG Uplus, scaled down to one-third the size of an actual living space, and created using three transparent OLEDs, measuring 3.8m in width and 3.5m in length.

In this space, users with various lifestyles, such as elderly couples, families with young children, and small business owners, are shown living together with AI. The elderly couple monitors their daily recommended activity levels and blood pressure data in real time through ixi's health monitoring system and receives customized services tailored to their health conditions. Families with young children manage safety inside and outside the home using the AI-based video analysis solution, 'ixi Vision.'

LG Uplus's personal AI agent 'ixi-O' has evolved beyond simple voice command execution to an 'Actionable AI' that interacts with users and proactively makes suggestions. ixi-O analyzes users' habits and preferences to automatically adjust indoor temperature and lighting brightness and provides proactive services such as displaying news and content that family members enjoy on the living room table.

Jung Hye-yoon, Head of the Marketing Group, said, "ixi FutureVillage is LG Uplus's commitment to making the lives of various customers safer and happier by utilizing AI," adding, "It is meaningful to showcase not only the new living experiences created by AI at MWC25 but also a sustainable future and a bright world to the global audience."

This content was produced with the assistance of AI translation services.