Goryeong-gun Daegaya Festival Wins Asia Festival Awards... Stands Out as a Leading Regional Festival
The Goryeong Daegaya Festival in Goryeong County, Gyeongbuk, won the 2025 Asia Regional Traditional Arts Festival (Tangible Heritage category) award at the ‘2025 Asia Festival Awards’ hosted and organized by the Asia branch of the World Festival Association.
The Asia Festival Awards, held in Gyeongju on March 20, will present awards in a total of 15 categories. The excellence of festivals is evaluated based on festival information, killer content, and ripple effects according to each category’s theme, assessing the efficiency of festival operation management, socio-cultural ripple effects, and festival branding.
The Goryeong Daegaya Festival has succeeded in popularizing ‘Daegaya’ through the festival and was recognized for contributing to the reestablishment of historical perspectives from the Three Kingdoms period (Goguryeo, Baekje, Silla) to the Four Kingdoms period (Goguryeo, Baekje, Silla, Gaya). Additionally, by planning and operating various programs utilizing tangible heritage representing Daegaya, including the Jisan-dong Tumuli Cluster, a World Heritage site, the festival overcame the limitations of what could have been a heavy historical festival, successfully capturing both ‘topicality’ and ‘popularity,’ which was key to winning the award.
County Governor Lee Nam-cheol expressed, “Following the selection as Korea’s Best Festival in 2024, we are overjoyed to have the excellence of the Daegaya Festival recognized through the 2025 Asia Representative Festival award.” He added, “At the same time, to live up to this reputation, we will humbly and modestly prepare for the festival until its opening in 2025.”
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The 2025 Goryeong Daegaya Festival will actively utilize major issues such as the designation of Daegaya as an ancient capital, its inscription as a World Heritage site, and the excavation of the Daewang (Great King) inscribed pottery. While maintaining the festival’s identity and sustainability, it plans to unfold Goryeong’s unique story with new programs suited to the current Goryeong. Under the theme ‘The Land of the Great King,’ the festival is scheduled to be held from March 28 to 30 across the Daegaya History Theme Tourism Area and the Daegaya-eup district.
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