Yangsan City Launches “Livelihood Economy Leap ON Project” to Revitalize the Local Economy

‘Labor-Management-Citizen-Government Win-Win Cooperation Leap Forum’
A Pledge to Restore the Local Economy
‘ON (ON) Alley Festa’ Discount Event
Revitalizing Neighborhood Markets Through Special Promotions

Yangsan City in South Gyeongsang Province is launching the “Livelihood Economy Leap ON (ON) Project” to overcome the economic crisis caused by the recession through social dialogue and cooperation among labor, management, citizens, and government. The project also aims to boost foot traffic and sales in local commercial districts through events that promote consumption in neighborhood markets.

The city plans to invigorate the local economy by holding the “Labor-Management-Citizen-Government Win-Win Cooperation Leap Forum” and the “ON (ON) Alley Festa” as key initiatives. The term “ON” in the project’s name carries a dual meaning: it refers both to warmth (온기, ongi) and to the act of turning the stagnant local economy and neighborhood markets back “ON.”

▲ Labor-Management-Citizen-Government Win-Win Cooperation Leap Forum

On March 7, starting at 10:15 a.m., the “Labor-Management-Citizen-Government Win-Win Cooperation Leap Forum” will be held at the Yangsan City Business Center. This event will serve as a pledge for citizens, labor organizations, businesses, small business owners, and local governments to share the burden and engage in social dialogue and cooperation in order to overcome the economic crisis.

This forum has been organized to address the complex economic crisis caused by the global recession, shrinking domestic consumption, high interest rates, high inflation, and job instability. In particular, it will focus on seeking concrete action plans and cooperation to resolve the difficulties faced by local businesses and small merchants, and to restore vitality to the regional economy. The main agenda includes presentations by representatives of labor, management, citizens, and government on their respective roles and cooperation strategies, followed by a collective pledge from all attendees to take joint action.

▲ ON (ON) Alley Festa

The “ON (ON) Alley Festa” will be held for 17 days from March 7 to March 23, featuring discount events with the participation of over 80 stores in the commercial districts of Obongcheongnyong-ro and Mokhwa-ro in Mulgeum-eup.

The event will offer a 5% in-store discount and a 10% Yangsan Love Card cashback. Various promotions will also be held, including SNS review events, repeat visit events, and delivery discounts via “Baedal Yangsan” (discount coupons worth 10,000 to 30,000 KRW).

On the first day, March 7, a companion event will take place from 12 p.m. at Sindongjung 1 Public Parking Lot, featuring “Wishes for the Mayor at the Livelihood Site,” performances by singers (including ballet-trot artists Jung Minchan and Kim Changah), the Yangsan City Youth Choir, dance teams, and Samulnori (traditional percussion ensemble). In addition, various experience and promotional booths (such as tarot readings and rice cake pounding) will be available.

Even after March, the city plans to continue holding the Festa each month throughout the first half of the year for other neighborhood markets wishing to participate.

Mayor Na Dongyeon stated, “Domestic demand is frozen, and domestic and international conditions are pushing our economy into a deeper crisis, making each day extremely difficult for small business owners and companies.” He added, “It is precisely at times like this that members of the local economy must cooperate even more to overcome the crisis, which is why the ‘Labor-Management-Citizen-Government Win-Win Cooperation Leap Forum’ was planned.”

He further said, “After the forum, about 300 participants will move to the site of the ‘ON (ON) Alley Festa’ to bring some warmth to the neighborhood markets, making the event even more meaningful. As the 17-day ‘ON (ON) Alley Festa’ is the first-ever joint public-private discount event for neighborhood markets in Korea, I hope many citizens will participate, help revitalize the local businesses, and enjoy the various discounts available.”

Yangsan City Hall.

This content was produced with the assistance of AI translation services.