"Attention Homebodies: Shall We Tour LG Electronics Life Zip?"

Participating in the Seoul Living Design Fair...
Introducing the 'Time Store' Concept
Lifezip Membership Grows Eightfold in One Year, Reaching 410,000

LG Electronics is showcasing a unique experiential space created together with customers at the Seoul Living Design Fair. It offers an opportunity to experience everything from vintage cherished items owned by customers to innovative home appliances all in one place.

According to LG Electronics on the 27th, the home lifestyle community Lifezip is participating in the '2025 Seoul Living Design Fair,' held for five days from the previous day until next month 2nd at COEX in Samseong-dong, Seoul.

LG Electronics operates the home lifestyle community 'Lifezip' and will run a unique customer experience space at the 'Seoul Living Design Fair' held at COEX in Samseong-dong, Seoul, until the 2nd of next month. This space allows customers to experience everything from vintage cherished items to LG Electronics' innovative products. The photo shows members of Lifezip examining vintage dolls from the 1980s and Goldstar camcorders they had collected. Photo by LG Electronics

Lifezip is an online community created by LG Electronics in 2022 for 'house enthusiasts' (a term referring to people who are deeply passionate about a particular field). Centered around the slogan "We can do anything at home," members share everyday activities such as cooking and gardening. Furthermore, they share various activities themed around home, including home camping and singing battles of unknown singers in their rooms, leading and growing a new home lifestyle culture.

For this exhibition, Lifezip prepared a concept called the 'Time Store.' It defines the meaning of 'home' where customers live as 'a space accumulated with time that reflects oneself.' The space is decorated with meaningful items that Lifezip members have actually cherished for a long time, ranging from vintage dolls from the 1980s to GoldStar camcorders.

Visitors can also experience various new products from LG Electronics. These include the portable lifestyle screen StandbyME2, wireless speaker XBOOM 360, ultra-compact 4K projector CineBeam Cube, table-type air purifier PuriCare Aero Furniture, air purification fan Aero Tower, and shoe storage solution Shoe Case.

LG Electronics operates the home lifestyle community 'Lifezip' and will run a unique customer experience space at the 'Seoul Living Design Fair' held at COEX in Samseong-dong, Seoul, until the 2nd of next month. This space allows customers to experience everything from their vintage cherished items to LG Electronics' innovative products. The photo shows the Lifezip booth participating in the Seoul Living Design Fair. Photo by LG Electronics

The number of Lifezip members exceeded 50,000 in January last year and has grown more than eightfold in one year, recently reaching 410,000. Over 70% are in their 20s and 30s. It is evaluated that the community gained empathy from the younger generation by providing content reflecting the interests of YG (Young Generation) customers and collaborating with companies that share the brand philosophy.

Lifezip plans to steadily expand its offline touchpoints with customers beyond the online platform. The first pop-up store, 'Lifezip Housewarming,' launched last July in Seongsu-dong, Seoul, attracted about 7,500 visitors over ten days, receiving enthusiastic responses. During the ski season, the 'Snow Hut' pop-up store set up last month at Gonjiam Resort ski area in Gwangju, Gyeonggi Province, welcomed over 12,000 customers in two months.

This content was produced with the assistance of AI translation services.